CRM Campaign Manager
CompanyVertu Motors plc
Location
Tyne And Wear, England, United Kingdom
Employment TypeFull-time
Posted At4/7/2026
UK Visa Sponsorship Analytics
Occupation TypeAdvertising accounts managers and creative directors
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£46,000
(£23.59 per hour)
Occupation rate applies
Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.
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Description
Gateshead – Hybrid Working
Working hours: Monday to Friday, 9:00am – 5:30pm
Salary: Up to £35,000 depending on experience
We are looking for a Campaign Specialist who is excited about creating impactful, customer‑focused marketing campaigns across CRM and digital channels. In this role, you’ll help shape meaningful experiences that support our wider Customer Engagement strategy — driving smarter acquisition, stronger retention, and improved aftersales performance.
You’ll take campaign briefs and turn them into high‑quality, customer‑ready journeys and communications across email, SMS and supported digital platforms. Working closely with our Marketing Automation Channel Manager and Retail teams, you’ll ensure every campaign is delivered accurately, on time, and aligned with key commercial priorities.
The Campaign Specialist is a delivery‑focused role, bringing customer and channel strategy to life through precision execution, continuous improvement, and strong collaboration.
Key Purpose
Campaign Execution: Build, deploy and manage retail CRM campaigns in line with agreed briefs and commercial priorities, delivering consistently high‑quality communications across CRM channels.
Retail Partnership: Work directly with Retail stakeholders to deliver effective CRM campaigns aligned to business needs, promotions and calendar activity.
Personalisation Enablement: Activate personalisation and targeting using audiences and segmentation frameworks provided by Data Strategy & Intelligence.
Performance & Optimisation: Monitor campaign performance, conduct A/B testing and implement improvements to increase engagement and conversion.
Campaign Operations: Lead retail campaign execution, supporting the Channel Manager with campaign QA, scheduling, deployment, issue resolution, and maintaining clear documentation.
Operational Support:
Working hours: Monday to Friday, 9:00am – 5:30pm
Salary: Up to £35,000 depending on experience
We are looking for a Campaign Specialist who is excited about creating impactful, customer‑focused marketing campaigns across CRM and digital channels. In this role, you’ll help shape meaningful experiences that support our wider Customer Engagement strategy — driving smarter acquisition, stronger retention, and improved aftersales performance.
You’ll take campaign briefs and turn them into high‑quality, customer‑ready journeys and communications across email, SMS and supported digital platforms. Working closely with our Marketing Automation Channel Manager and Retail teams, you’ll ensure every campaign is delivered accurately, on time, and aligned with key commercial priorities.
The Campaign Specialist is a delivery‑focused role, bringing customer and channel strategy to life through precision execution, continuous improvement, and strong collaboration.
Key Purpose
Campaign Execution: Build, deploy and manage retail CRM campaigns in line with agreed briefs and commercial priorities, delivering consistently high‑quality communications across CRM channels.
Retail Partnership: Work directly with Retail stakeholders to deliver effective CRM campaigns aligned to business needs, promotions and calendar activity.
Personalisation Enablement: Activate personalisation and targeting using audiences and segmentation frameworks provided by Data Strategy & Intelligence.
Performance & Optimisation: Monitor campaign performance, conduct A/B testing and implement improvements to increase engagement and conversion.
Campaign Operations: Lead retail campaign execution, supporting the Channel Manager with campaign QA, scheduling, deployment, issue resolution, and maintaining clear documentation.
Operational Support:
Ensure SLA commitments are met and tasks are prioritised based on business impact.
Essential Criteria
We are proud to be the Motor Retailer who invests more in our colleagues’ personal development than any other. If you are successful, you can look forward to ongoing training opportunities, clear career progression, and a competitive benefits package, including:
If your application is successful, you will be required to complete employment checks prior to starting. These may include verification of recent employment, address, credit history and a criminal record check.
Essential Criteria
- 2–4 years’ CRM or digital campaign experience
- Experience in email marketing, campaign builds, testing and QA
- Confident using marketing automation and CRM platforms
- Strong attention to detail, commercially aware and able to work at pace
- Organised, accountable and deadline‑driven
- A collaborative team player with strong communication skills
- Retail, automotive or multi‑brand experience
- A/B testing, segmentation and CDP exposure
- CIM qualification
- Reliable, proactive and calm under pressure
- Tech‑confident, with a continuous improvement mindset and eagerness to learn
We are proud to be the Motor Retailer who invests more in our colleagues’ personal development than any other. If you are successful, you can look forward to ongoing training opportunities, clear career progression, and a competitive benefits package, including:
- 25 days’ holiday rising with length of service, plus bank holidays
- Access to our online rewards platform offering cashback and discounts across multiple retailers
- Preferential Service Rates
- Colleague Purchase Scheme
- Share Incentive Scheme
- Pension
- Enhanced Maternity & Paternity
If your application is successful, you will be required to complete employment checks prior to starting. These may include verification of recent employment, address, credit history and a criminal record check.