CRM Manager

About Jaja

Our Mission: Empowering our customers to buy, borrow, and build—driven by tech, fuelled by data, and built for the future.

Our Company Values: Care Deeply, Adapt & Thrive, Challenge everything, Go for it! Own it, Make it Simple

Jaja is an innovative UK based consumer finance business, leading initially with a digital credit card launched in 2018, and a pipeline of consumer finance solutions in the making.

We are on a mission to redefine the consumer finance experience and liberate customers from needless complexity, wasted time and frustration. Or as we say it, Make Simple.

We will delight our customers – making the customer experience simpler, more enjoyable, more intelligent – treating customers fairly and giving them more control of their money.

Why Join Us?

This is a chance to make a real impact in a growing business on a mission to change the face of the consumer finance industry forever.

We have a collaborative team structure fueled by an exciting mix of people, welcoming experienced people from the industry with both feet on the ground and tech-savvy dreamers who pave way for the new stuff. Come as you are and be yourself!

This role requires 3 days per week on-site at our London office (47-51 Great Suffolk St, London SE1 0BS) Please only apply if you’re able to meet this requirement

What’s the opportunity

We’re looking for a CRM Specialist who can build complex, cross‑channel customer journeys and support the wider business through high‑impact lifecycle marketing. You’ll work closely with Data Ops, Engineering, and the Lifecycle team to ensure our CRM activity is powered by the right data, aligned to business KPIs, and deployed efficiently in Braze. This is a fast‑paced, reactive role where you’ll play a key part in delivering customer‑focused, data‑driven campaigns.

What you’ll be doing

(including but not limited to the following)

• Managing and building complex, cross‑channel customer journeys using segmentation, Liquid code, webhooks, and multiple communication channels.
• Building complex customer segments using SQL‑based logic, including AND/OR conditions and detailed inclusion criteria.
• Participating in meetings with Data Ops and Engineering teams to ensure the right events and attributes are ingested to support sophisticated customer journeys.
• Working closely with the Lifecycle team to translate defined customer problems into effective solutions within Braze.
• Studying business KPIs to ensure the correct data points are ingested into Braze and aligned to overall business objectives.
• Educating the wider business on Braze’s features and capabilities to address key pain points.
• Supporting the wider business by delivering campaigns aligned with urgent regulatory updates.
• Operating effectively in a fast‑paced, reactive environment.
  
  

Skills And Experience

Technical Skills

• CRM experience
• Experience with Braze strongly preferred
• Proven track record of planning, building, and deploying large‑scale lifecycle campaigns
• Background in marketing automation
• Skills in data analysis and customer segmentation
• Entry‑level SQL skills
• Experience understanding HTML
• Experience writing Liquid code and using JavaScript for dynamic content selection (preferred)
  
  

Key Skills

• Minimum of 3 years’ experience in CRM
• Strong hands‑on approach, leading by example and delivering work as needed
• Ability to prioritise workloads and manage time effectively
• Comfortable communicating in a direct, clear, and respectful manner
• Self‑motivated, able to work independently and collaboratively within a team
  
  

You Should Apply If

• You have a commercial, delivery‑focused mindset and work well with others

You’re self‑motivated, hands‑on, and persistent in getting things done

You’re highly organised and able to manage timelines and outputs in a fast‑paced environment

You care about helping customers manage their money smarter and want to make a real impact in an outdated consumer finance industry

You’re a reliable, structured professional who thrives in a flat team built on trust, integrity, and collaboration

You communicate in a direct, straightforward, and respectful way to simplify work and save time

You enjoy rolling up your sleeves and getting things done

What's in it for you? 

• The chance to make a real impact in a growing business on a mission to change the face of the consumer finance industry forever  
• Competitive salary  
• Pension contributions, including Salary Exchange facility
• Annual bonus potential
• Private medical cover provided by Vitality (optional benefit)
• 25 days annual leave (FTE) plus UK bank holidays (with an additional day added for each full calendar year worked, up to a maximum of 30 days).
• Your birthday off each year as an additional day's holiday
• 4x life insurance cover
• Access to our confidential Employee assistance programme