Advertising and marketing associate professionals (SOC 3554) qualifies for UK Skilled Worker visa sponsorship. Your employer must pay at least the going rate of £33,400 per year. This role is on the Temporary Shortage Occupation List, so you may qualify with a lower salary and get extra points. Scroll down for salary benchmarks, the visa rules, and live jobs from licensed sponsors.
Advertising and marketing associate professionals assist in the development and implementation of projects which aim to elicit the preferences and requirements of consumers, businesses and other specified target groups so that suppliers may meet these needs.
There are no formal academic requirements, although many entrants possess a BTEC/SQA award, A levels/H grades, a degree or equivalent qualification. Training is typically in-house, supplemented by short courses or professional qualifications provided by the Market Research Society.
UK market salary · ASHE 2025
How visa salary requirements compare to what employers pay.
Most marketing associate professionals in the UK earn between £27,404 and £40,404 in basic pay. For Skilled Worker visa holders, the minimum salary (going rate) for this role is £33,400 (SOC 3554), sitting at the 52nd percentile of what UK employers pay and £640 above the median. Since this falls below the general salary threshold, sponsors must pay at least £41,700.
All figures are before tax. Calculate your take-home pay.
Browse our register of UK companies with an active sponsor licence. Filter by industry, size, sponsor rating, and whether they're currently hiring advertising and marketing associate professionals, so you only apply where a visa is actually on the table.
Browse licensed sponsorsYour employer must pay whichever is higher: the going rate for SOC 3554 (£33,400) or the general Skilled Worker threshold of £41,700 per year.
New entrants and ISL roles may qualify for a lower rate. See the New entrant & discount rates section below.
Your sponsor issues a Certificate of Sponsorship (CoS), a reference number the Home Office uses to check the job offer, salary, and duties line up with an eligible SOC code.
Submit the Skilled Worker visa application online within 3 months of your CoS assignment date. You'll also book a biometric appointment and pay the immigration health surcharge.
Apply on gov.ukTravel to the UK before your CoS start date and begin working for the sponsor named on the certificate.
If you're under 26, switching from a Student visa, or a recent UK graduate, your employer can pay the new entrant rate of £26,300 (70% of the going rate) for up to four years.
Other Skilled Worker-eligible roles in the same SOC minor group (355xx):
Yes. Advertising and marketing associate professionals roles fall under SOC 3554 (Medium Skilled), so they qualify for Skilled Worker visa sponsorship. Your employer will need a sponsor licence and must pay at least the going rate for this occupation. This role is also on the Temporary Shortage Occupation List, which can mean a lower salary bar.
The going rate for Advertising and marketing associate professionals (SOC 3554) is £41,700 (£21.38 per hour). Standard minimum applies. Your employer must pay whichever is higher: this going rate or the general Skilled Worker threshold of £41,700 per year.
SOC 3554 covers a range of advertising and marketing associate professionals roles, including: Advertising and marketing executives, Fundraisers, Market researchers (excludes interviewers), Marketing associate professionals not elsewhere classified.. Keep in mind that the Home Office matches jobs by duties rather than title alone. Two roles with the same title can fall under different SOC codes depending on the actual work involved.
Advertising and marketing associate professionals (SOC 3554) is on the Temporary Shortage Occupation List, which recognises a UK labour shortage in this field. In practice that means a lower salary threshold, plus extra "tradeable" points on your visa application. The Home Office lets shortage status stand in for a higher salary.
Yes. If you're under 26, a recent graduate, or switching from a Student visa, you count as a "new entrant" and your employer only needs to pay 70% of the going rate (with an absolute floor of £33,400/year — the new-entrant minimum cannot go below that). For Advertising and marketing associate professionals, that works out to £26,300. The discount lasts up to four years.
We list Advertising and marketing associate professionals roles from companies with a Home Office sponsor licence. Scroll down to see what's currently open, or search our full jobs database for more visa-sponsored positions across the UK.
This information is provided as guidance only and should not be treated as legal advice. Eligibility criteria and salary thresholds are based on the latest published government data. Always verify with the official UK government guidance or seek professional immigration advice.