CRM Manager (Salesforce Marketing Cloud)

Contract Type: Permanent | Full Time

Location Bradford or London

Working Pattern: Hybrid—typically one to two days a week in the office. Flexible arrangements are considered to support work-life balance. A fear of losing your current working flexibility shouldn't hinder you from applying for new opportunities, which is why we aim to match your existing flexible working arrangements where possible.

What We Offer

We don't just care about your work, we care about your health, wellbeing and life outside your working hours. That’s why we offer we offer flexibility, empathy, and a wide range of resources to help you navigate life’s ups and downs and feel your best. We encourage you to take ownership of your work-life blend, support others and make time to prioritise your wellbeing, our benefits include:

Holidays: 25 days of annual leave (rising to 30 with service), and tailor your time off by buying or selling up to 5 extra days. Plus, with our flexible bank holiday policy, you can swap up to 4 days to celebrate what matters most to you—whether that’s skipping Easter or switching up your Christmas plans.
Pension: We’ll boost your future with up to 10% employer contributions—because your tomorrow matters
Enhanced Leave: Enhanced maternity (post-probation) and 4 weeks paternity leave to paid neonatal and carers leave – we’ve got your back when it matters most.
Workations: Why not take your laptop somewhere sunny? Work abroad for up to 20 days a year in approved countries. Yes, really.
Paid Birthday Leave: Your birthday, your rules—take the day off and celebrate in style!
Volunteering: 2 paid days a year to volunteer for a cause close to your heart.

Learning & Development: Access to LinkedIn Learning for all colleagues – because your growth matters.

Financial Wellbeing: Stay on top of your finances with a free Snoop Premium subscription.

Healthcare: Take care of your wellbeing with our easy self-pay Denplan scheme for dental care and feel confident knowing you can also choose Private Medical Insurance for extra reassurance when it matters most.

The Role

As a CRM Manager, you’ll drive the development, execution, and optimisation of customer relationship marketing programmes using Salesforce Marketing Cloud. Your mission is to deliver personalised, data-driven experiences that enhance engagement, retention, and lifetime value across Vanquis’s product portfolio. You’ll own the CRM roadmap, lead multi-channel automated campaigns, and collaborate with data and analytics teams to create targeted, impactful communications. This role is pivotal in shaping our digital transformation, embedding best practices, and ensuring compliance with data regulations while mentoring the team to build technical expertise.

You and your Team

You’ll join a dynamic, collaborative marketing team that’s passionate about delivering customer-first, data-led strategies. We work closely with cross-functional partners in Data & Analytics, Commercial, Compliance, and Digital to create innovative solutions that drive measurable results. Our culture is inclusive, supportive, and focused on continuous learning, where sharing ideas and experimenting with new approaches is encouraged. Together, we’re committed to transforming the way we engage with customers and achieving ambitious growth goals.

As a CRM Manager, you will:

Lead the adoption of Salesforce Marketing Cloud platform across the marketing team, providing best practice guidance and support to the team and wider business, to deliver our digital transformation.

Own the CRM roadmap for existing customers across Vanquis banking products, ensuring alignment with product and commercial objectives.

Lead the development and technical execution of personalised, multi-channel automated lifecycle campaigns (e.g. email, SMS, and push channels).

Collaborate with analytics and data teams to segment audiences and personalise existing customer programmes.

Define and embed best practice business, customer and channel performance metrics (e.g., conversion, retention) for existing customer marketing.

Monitor and report on performance, shaping test and learn to drive continuous improvement.

Promote and embed CRM best practices and ensure compliance with GDPR and other data regulations.

Lead and mentor the marketing team to build technical expertise in journeys and automation.

Manage use of Salesforce Marketing Cloud within marketing team, providing best practice input on configuration, data integrity, user roles, and integrations in conjunction with other cross-functional teams.

Provide key support in the management of supplier relationships.

What We’re Looking For

Significant experience, with a proven track record in a senior CRM or customer marketing role.
Hands-on experience with Salesforce Marketing Cloud and campaign automation tools.
Salesforce Marketing Cloud Certified (e.g. Marketing Cloud Email Specialist).
Experience working in a regulated environment with knowledge of FCA guidelines.
Effective communicator, able to translate complicated principles to a wide variety of technical and non-technical stakeholders in a compelling way
Strong grasp of data management, segmentation, campaign automation and personalisation.
Salesforce Marketing Cloud Certified (e.g. Marketing Cloud Email Specialist).
Line management or team leadership experience.

Offers are subject to satisfactory background checks, including credit, fraud, and employment references.

Who we are

At Vanquis, we have a simple purpose: to deliver caring banking so our customers can make the most of life’s opportunities. Established in 1880, we’re now a FTSE All Share company and leading specialist bank. We lend responsibly, providing tailored products and services to over 1.7 million UK customers. We see ourselves as the bank that’s got your back.

Vanquis has been named one of the Financial Times UK’s Best Employers 2025, ranking in the top 50 nationwide and seventh in Banking and Financial Services. This recognition is based on independent employee feedback, reflecting our strong workplace culture, career growth opportunities, and commitment to our people. We are proud signatories of the Armed Forces Covenant and actively support the Armed Forces community, including veterans, reservists, and military families.

We take care of our colleagues as well as our customers, we are creating a workplace where everyone feels connected, valued, empowered and rewarded– all guided by our four core values – caring for people, pulling together, finding better ways and getting the right things done.

Rewarding our colleagues goes beyond pay. We’re building a culture where everyone feels valued, motivated, and proud. Alongside competitive salaries, we offer meaningful benefits, annual salary reviews, a discretionary bonus scheme and evolving recognition.

We care about your career and ambitions just as much as you do, offering tools, guidance and opportunities to help you grow. Take ownership, stay curious and we’ll match your ambition with unique experiences, hands-on learning and tailored development to support your career journey.

Equal Opportunities

Vanquis Bank is an Equal Opportunity Employer. We embrace everyone’s unique strengths and identities. No matter your background, identity, or experience, you are welcome here. We believe diversity enriches our teams and helps us better support our customers.

If there’s anything we can do to support you during the recruitment process—whether that’s a different format of the application or additional assistance—please contact us at careers@vanquis.com.

CRM Manager

UK Visa Sponsorship Analytics