Customer Marketing Manager
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We are the Intelligent Internet Platform. We connect People, Places, and Things anywhere, managing Internet Performance better than anyone else while providing One Global Experience, delivering Visibility, Control, and Security through expereoOne.
Expereo believes in the power of Internet connectivity. As the world's largest provider of managed internet, SD‑WAN/SASE, and Cloud connectivity solutions, we power enterprises and government sites worldwide, helping to enhance every business' productivity with flexible and optimal Internet performance.
As a trusted partner of Fortune 500 enterprises, our continued success depends on the talented individuals who make Expereo a dynamic, effective, multicultural, and equitable environment.
About the role:
This is an exciting opportunity to join a market‑leading company with ambitious growth plans, owning and scaling Customer Marketing across EMEA. As Customer Marketing Manager, you will be responsible for developing and executing marketing strategies that drive customer value, retention, expansion, and advocacy across the customer lifecycle.
You will partner closely with Customer Success, Sales, Product, and Demand Generation teams to design programs that support onboarding, adoption, upsell/cross‑sell, renewals, and customer storytelling. This role combines strategic planning with hands‑on execution, with a strong focus on customer engagement, lifecycle marketing, and demonstrating customer impact.
Responsibilities
- Develop and execute customer marketing strategies aligned with regional and global business objectives to drive an increase in share of wallet with our cusomters.
- Own customer lifecycle marketing programs including onboarding, adoption, retention, renewal, and expansion.
- Design and deliver customer advocacy programs (case studies, testimonials, references, reviews, awards).
- Create and manage customer communications, campaigns, and enablement content across key touchpoints.
- Partner with Customer Success and Sales to support upsell, cross‑sell, and renewal motions.
- Lead customer‑focused events, webinars, user groups, and communities to deepen engagement.
- Develop customer segmentation and targeted messaging based on use case, industry, and lifecycle stage.
- Track and report on customer marketing performance, including engagement, retention, expansion, and advocacy metrics.
- Support customer onboarding and enablement with relevant content and best‑practice programs.
- Conduct customer insights, voice‑of‑customer, and market analysis to identify growth opportunities.
- 5-7 years' experience in Customer Marketing, Lifecycle Marketing, or B2B SaaS/technology marketing.
- Driven by increasing customer NPS and increasing share of wallet.
- Social media savy with an active linkeidn profile.
- AI master, using AI to create content, automation and creative in using AI tools.
- Experience building or scaling a Customer Marketing function is a strong plus.
- Strong understanding of customer lifecycle, retention, expansion, and advocacy strategies.
- Proven ability to translate customer insights into impactful marketing programs.
- Experience creating compelling customer content and storytelling assets.
- Hands‑on experience with marketing automation tools (HubSpot, 6Sense) and CRM systems (Salesforce) is an advantage.
- Ability to manage multiple initiatives and stakeholders in a fast‑paced environment.
- Excellent communication, collaboration, and relationship‑building skills.
- Business degree or equivalent in Marketing or a related field.
- Pension Plan
- Hybrid working
- Bonus Plan
- 25 days Holiday
- Private Medical
Beyond the Job
We're proud of our focus on Environment, Social and Governance as well as the passion we display for the communities where we live and work.
EEO (Equal Employments Opportunities) Statement:
Expereo is an Equal Opportunities employer who aims to support and celebrate every employee that comes through our doors. We respect and support all of our people regardless of background, religion, nationality, sexual orientation, age, or physical condition.