Digital and Growth Marketing Specialist (PPC)
UK Visa Sponsorship Analytics
Occupation Type
Advertising and marketing associate professionals
Occupation Code Skill LevelMedium Skilled
Sponsorship Salary Threshold
£41,700
(£21.38 per hour)
Standard minimum applies
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Description
Job Title: Digital and Growth Marketing Specialist (PPC)
Department: Marketing
Reports to: Head of Marketing
Location: On-site, Birmingham, UK
Contract Type: Full-time
Salary Range: £32,000 – £38,000 (DOE)
Travel: Occasional UK travel for campaigns, activations, or events
About Diaspora Insurance
Diaspora Insurance is a niche financial services provider offering the Diaspora Funeral Cash Plan and related insurance products to African diaspora communities globally. Headquartered in Birmingham, UK, we serve over 20 African nationalities with tailored solutions that meet their cross-border needs.
Role Summary
We are seeking a data-driven and performance-oriented Digital and Growth Marketing Specialist to join our team on-site in Birmingham. This new role has been created to support the business’s ambitious growth targets and strengthen the digital capacity of the marketing department.
The ideal candidate will bring a strong blend of SEO expertise, paid media campaign management, analytics, and funnel optimisation, with a deep understanding of multicultural or diaspora audiences. You will be responsible for developing and executing integrated digital marketing strategies that drive traffic, generate quality leads, and increase brand visibility across the UK, Europe, North America, and other key diaspora markets.
Key Responsibilities
Paid Media & Performance Marketing
Department: Marketing
Reports to: Head of Marketing
Location: On-site, Birmingham, UK
Contract Type: Full-time
Salary Range: £32,000 – £38,000 (DOE)
Travel: Occasional UK travel for campaigns, activations, or events
About Diaspora Insurance
Diaspora Insurance is a niche financial services provider offering the Diaspora Funeral Cash Plan and related insurance products to African diaspora communities globally. Headquartered in Birmingham, UK, we serve over 20 African nationalities with tailored solutions that meet their cross-border needs.
Role Summary
We are seeking a data-driven and performance-oriented Digital and Growth Marketing Specialist to join our team on-site in Birmingham. This new role has been created to support the business’s ambitious growth targets and strengthen the digital capacity of the marketing department.
The ideal candidate will bring a strong blend of SEO expertise, paid media campaign management, analytics, and funnel optimisation, with a deep understanding of multicultural or diaspora audiences. You will be responsible for developing and executing integrated digital marketing strategies that drive traffic, generate quality leads, and increase brand visibility across the UK, Europe, North America, and other key diaspora markets.
Key Responsibilities
Paid Media & Performance Marketing
- Plan, execute, and optimise paid campaigns across platforms including Google Ads, Meta (Facebook/Instagram), YouTube, Tiktok and LinkedIn.
- Manage ad budgets efficiently to achieve lead generation and conversion targets.
- Set up and monitor tracking (GA4, GTM, UTM tagging) to measure campaign performance and ROI.
- Conduct keyword research, content audits, and competitive analysis to inform SEO strategy.
- Optimise website pages and blog content for on-page SEO performance.
- Collaborate with content and design teams to develop SEO-friendly assets.
- Build and manage backlink strategies and identify opportunities for domain authority growth.
- Monitor, analyse, and report on performance metrics using Google Analytics, Data Studio, and CRM data.
- Identify patterns and insights to inform strategy shifts and optimisations.
- Create dashboards and present actionable insights to stakeholders.
- Manage and improve the customer acquisition funnel – from awareness to conversion.
- Develop and execute strategies to reduce drop-offs and increase form fills/sign-ups.
- Support email marketing automation and retargeting initiatives.
- Collaborate closely with the broader marketing and media teams to ensure alignment across campaigns.
- Support in training junior team members on campaign reporting and digital tools, if required.
- Proven experience (minimum 3 years) in a similar digital/growth marketing role.
- Strong hands-on experience with Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, and SEO tools (e.g., SEMrush).
- Excellent understanding of digital acquisition channels and growth metrics.
- Solid knowledge of CRO techniques and user journey mapping.
- Degree or diploma in Marketing, Digital Marketing, Business, or related field.
- Google Ads and Meta Blueprint certifications (preferred).
- Experience with basic HTML/CSS is a plus.
- Understanding of African diaspora media channels and community dynamics.
- A dynamic, impact-driven work environment focused on cultural engagement.
- Competitive salary and growth opportunities within an expanding international brand.
- Opportunities to experiment, innovate, and directly influence marketing performance.
- On-site role in a collaborative team environment, based in Birmingham HQ.
To Apply: Please send your CV and a short cover letter to marketing@diasporainsurance.com, along with any relevant portfolio links or campaign performance samples.
Visit us at: www.diasporainsurance.com