Head of Brand
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Location: Two Point Studios, Farnham
Working Model: Hybrid,(4-days per week in-office)
About the job
You will lead, create, and implement product-specific campaign strategies that can be executed across global
markets, whilst working closely with the SEGA Europe (SOE) Central Marketing team to maximise opportunities and efficiencies.
We believe that delivering the best games relies on having the best people, so we are constantly investing in our people through our benefits package, flexible working, and our community-focused, people-centric culture. Our industry-leading compensation and benefits include competitive salary and bonus schemes, private medical insurance, private dental insurance, health screening, electric car scheme, home technology scheme, Microsoft
package discounts, and much more!
You’ll be responsible for:
- Define, build, and lead the Brand organisation, coordinating brand strategy across Marketing, PR, and Community.
- Define marketing goals, KPI’s and activation with SOE Marketing including, but not limited to product positioning, target audiences, market sizing, regional marketing plan etc.
- Build, execute, and maintain a 5-year strategy for the Two Point brand, driving stakeholder agreement.
- Participate in defining the long-term product roadmap across all platforms.
- Line manage existing community managers and help define the future growth of the team.
- Lead research, to understand the brand, consumer, segmentation, and sentiment to better inform future products.
- Research and understand genre, competitors, and areas of opportunity to inform future products.
- Provide input into relevant feature set and positioning of each Two Point product, based on research and consumer feedback.
- Work across SEGA markets to develop an ongoing Two Point brand style guide; setting the style and tone of voice for the Two Point brand.
The ideal candidate would have:
- Demonstrable experience of owning and managing the product marketing experience from cradle to grave.
- Well-versed in video games, digital games retail space, and the latest trends.
- Strategic thinker combined with excellent communication skills.
- Demonstrable line management experience.
- Experienced with Google, Facebook, Twitter, Steam, and other analytics platforms.
- Bring credibility through experience, attitude, and demeanour.
- Excellent project management, time management, organisational, interpersonal, reporting, presentation, and communication skills.
- Team-focused, enthusiastic, organised, creative, committed, sense of humour, ambitious and career-minded.
- Passion for entertainment & video games