Head of Marketing
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Who we are looking for:
As Head of Marketing, you will lead Datapharm’s marketing function at a pivotal point in our growth. You will own the positioning, promotion, and protection of the Datapharm brand across all touchpoints.
You will build and execute a marketing strategy that serves two distinct stakeholder groups: (1) pharma customers- our economic buyers, supporting complex, multi-stakeholder B2B buying journeys, driving pipeline and revenue growth (ARR) - and (2) healthcare professionals (HCPs)- our product ‘end users’, driving awareness, engagement, and adoption through more B2C-style communications, education, and a compelling digital experience. A strong understanding of AI adoption in martech is essential.
This is a senior leadership role requiring both strategic vision and strong operational execution.
What you’ll be doing:
Strategic Planning & Execution
Develop and implement a marketing strategy aligned to business objectives and revenue targets, covering both pharma customers (B2B) and Healthcare Professional audiences
Own segmentation, personas, and messaging frameworks for two distinct stakeholder groups — pharma buyers with complex sales cycles, and HCPs requiring credible, compliant engagement
Plan and execute multi-channel campaigns across brand awareness, lead generation, and customer acquisition
Own the full marketing mix: campaigns, content, launches, events, communications and PR
Design and deliver sales enablement content including pitch decks, case studies, and proof points
Shape compelling value propositions aligned to the product portfolio and roadmap
Team Leadership & Collaboration
Build, lead and develop a high-performing marketing team with a culture of collaboration and innovation
Work cross-functionally with Sales, Product and Customer Success to keep marketing tightly aligned to commercial priorities
Set clear objectives and performance standards, with regular feedback and development opportunities
Brand & Digital
Protect and enhance Datapharm's brand identity and reputation, ensuring consistency across all channels and markets
Lead digital marketing including SEO, paid media, social and email to drive visibility and lead generation
Drive thought leadership and PR to raise profile with key industry audiences
Tools, Budget & Performance
Own and manage all marketing tools, channels and platforms including the website and email
Lead AI adoption within the marketing team to improve efficiency and output quality
Manage the marketing budget, track ROI, and report regularly to the Executive team on performance and investment effectiveness
Partnership & Ecosystem
Develop co-marketing initiatives with strategic partners and represent Datapharm at industry events
Leverage ecosystem relationships to support lead generation, content distribution and brand reach
Mergers & Acquisitions
Partner with the Executive team on the marketing implications of potential acquisitions and lead integration planning to ensure brand consistency and minimal disruption
What you'll need to succeed:
Aptitude, Skills & Abilities
Exceptional strategic thinker with the ability to translate business objectives into high-impact marketing programmes
Strong analytical and data-driven mindset, confident interpreting performance metrics and commercial data
Outstanding communicator and storyteller, able to influence at all levels from the Board to frontline teams
Skilled project manager, able to run multiple complex workstreams simultaneously
Strong knowledge of AI tools, digital marketing channels and the evolving martech landscape
Clear commercial acumen with an understanding of how marketing investment drives revenue growth
Experience leading M&A communications and brand integration
Behaviours & Attributes
Visionary yet hands-on — sets strategic direction and gets into the detail when needed
Collaborative, with the ability to build trusted relationships across the business and with external partners
Inclusive leadership style with a genuine commitment to developing others
Results-driven with a bias for action and a focus on commercial impact
Resilient and adaptable — thrives in a fast-paced, high-growth environment
Curious and innovative, always seeking fresh ways to connect with audiences
Experience & Qualifications
Senior marketing leadership experience at Head of or Director level, ideally in a high-growth business
Proven track record delivering multi-channel marketing strategies with measurable commercial results
Experience leading M&A marketing integration projects
Strong people leadership experience including mentoring and coaching
Degree in Marketing, Business, Communications or a related field; MBA or advanced degree preferred
B2B and/or professional services experience advantageous
Company Benefits:
Private Medical Insurance.
Dental Plan.
Life Assurance 4x Annual Salary.
Enhanced Parental Leave.
Pension Contributions of 10% after 1 year of service.
Workplace Nursery Scheme.
Don’t meet every single requirement?
At Datapharm we are dedicated to building a diverse, inclusive, and authentic workplace, so if you are excited about this role but your experience does not align perfectly with everything in the job description, we still encourage you to apply. You may be just the right candidate for this role or another within the company.