Company Description

Guinness World Records (GWR), founded in 1955, is a global multimedia brand renowned for its record-breaking achievements. With offices in London, New York, Beijing, Tokyo, and Dubai, GWR has sold over 155 million copies of its annual book in 100 countries and has TV shows reaching more than 750 million viewers annually. Its digital content captivates over 8 billion users worldwide, while its consultancy arm partners with brands and organizations to deliver impactful, record-breaking campaigns. Committed to making the world a more interesting, fun, and positive place, GWR continues to inspire creativity and engagement.

JOB SUMMARY/OVERVIEW

This role is focused on supporting solid market entry and sustaining ongoing trading for Guinness World Records London, a new visitor attraction that will combine competitive socialising with the thrill of record-breaking. As a newly created position, you'll help shape the marketing strategy and guest experience for this landmark venue.

You'll plan and deliver marketing campaigns, manage social media presence, support PR activity and keep a close eye on customer experience to ensure we meet guest expectations. The ideal candidate will have a background in attractions or entertainment marketing and a strong digital marketing skillset.

The role sits within the Brand & Content (B2C) Marketing team and is based in GWR's central London office, working cross-functionally with colleagues including ecommerce. You'll also visit the venue at The O2 in North Greenwich at least weekly and align closely with operating teams.

ESSENTIAL DUTIES AND RESPONSIBILITES

Social Content Creation and Management

Capture engaging, guest focused content within the attraction for use across organic and paid channels, either through self-filming or by briefing freelancers and agencies (with approvals from Marketing Director and brand where appropriate).

Schedule and publish regular content across the GWR London social channels, working with the Head of Social and the Marketing Director to meet their guidance on content strategy and alignment on tone of voice and emerging trends.

Liaise with the Head of Social and wider social and content team to agree promotion across GWR’s global social channels where required.

Work with GWR’s UK Brand Comms team (PR) to coordinate a roster of content creators and record holders, scheduling visits, overseeing their experience and ensuring positive promotion on their channels with content that reflects GWR’s brand tone and values.

Support the creation of compelling pre-opening, testing and launch content that sparks excitement, drives awareness and accelerates early ticket sales.

Digital Marketing

Develop and maintain the promotional sales calendar in partnership with the Marketing Director, ensuring campaigns, offers and seasonal activity are planned and aligned with commercial priorities.
Work with GWR’s internal business analysts and Marketing Director to understand trading performance and other trends to inform the ongoing promotional calendar.
Provide content and wider performance context to the Performance Marketing agency that informs ‘always on’ campaigns that maximise traffic and sales conversions.
Deliver sales led email campaigns and support the CRM Manager in shaping pre and post visit customer journeys, ensuring everything aligns with the wider marketing schedule.
Work with the General Manager to ensure both sales driving campaigns and in-venue activity are aligned with trading performance, capacity needs and peak demand periods
Work collaboratively with cross functional teams to ensure marketing messaging stays aligned with the live guest experience and the evolving product offer to support NPS and other key attraction KPIs.

Customer Experience Monitoring

Be the voice of the guest – monitor and report on customer experience across direct surveys, online review sites, social media channels and your own regular visits to the venue. You'll spot trends, flag issues and share insights that help us continuously improve.
Manage and respond to comments on online review sites, showing guests we're listening and addressing their feedback with care and professionalism.
Monitor guest‑experience performance and emerging trends, sharing meaningful developments with the Marketing Director, General Manager or relevant committees to identify opportunities and address issues in a timely manner.

Website and Ticket Platforms

Oversee the general information pages for GWR London on the main GWR corporate website, ensuring all content is reflective of GWR brand guidelines and tone of voice and effectively communicates the key elements of the guest experience.
Partner with GWR's ecommerce team to get the ticketing platform campaign-ready – briefing them on promotional plans, pricing strategies and offer mechanics, and working together to ensure smooth setup and timely delivery.
Act as the voice of the guest by sharing visitor feedback, on-site experience insights and findings from performance marketing campaigns with the ecommerce team, enabling them to make improvements that boost conversions and enhance the booking experience.

Other Knowledge, Skills and Abilities:

Social Media platform management including Meta and TikTok
Website CMS
Marketing automation software
An understanding of terminology and interpretation of Google Analytics

An understanding of performance marketing tactics and platforms including Meta and Google

Experience working with OTAs and affiliates a bonus

People-focused self-starter with excellent communication skills who'll live and breathe the venue and won’t be daunted building and improving processes as we launch and grow.

Working arrangements

Attendance at the London office at least once a week (as part of routine marketing team day)
Attendance at the venue at least once a week
Attendance monthly to the GWR London office for the all staff townhall
Occasional weekend or evening work may be required for launch and ongoing seasonal events

Marketing and Social Media Manager

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