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  2. Occupation eligibility
  3. SOC 2493

Public relations professionals SOC 2493

Public relations professionals (SOC 2493, also written as job code 2493) qualifies for UK Skilled Worker visa sponsorship. Your employer must pay at least the going rate of £37,000 per year. Scroll down for salary benchmarks, the visa rules, and live jobs from licensed sponsors.

Not sure if SOC 2493 applies to your situation?

The answer above is the general rule. Your case can be different if you already hold a visa and are extending or switching, if you were sponsored before a rule change, or depending on your salary. Our AI assistant can explain the full rules from gov.uk guidance.

Ask AI about SOC 2493

What does a public relations professional do?

Public relations professionals plan, organise and co-ordinate the activities that promote the image and understanding of an organisation and its products or services to consumers, businesses, members of the public and other specified audiences.

Typical tasks

  • discusses issues of business strategy, products, services and target client base with senior colleagues to identify public relations requirements
  • writes, edits and arranges for the effective distribution of press releases, newsletters, social media and other public relations material
  • addresses individuals, clients and other target groups through meetings, presentations, the media and other events to enhance the public image of an organisation
  • develops and implements tools to monitor and evaluate the effectiveness of public relations exercises

Typical entry routes and qualifications

Most entrants possess A levels/H grades and a degree or equivalent qualification. Further professional qualifications are available.

Visa sponsorship requirements

Eligible
Sponsorship
Higher Skilled
Skill level
RQF Level 6+
£37,000
Going rate · year
New entrant rate (graduates & under 26s): £33,400/year · See who qualifies

UK market salary · ASHE 2025

What public relations professionals earn in the UK

£38,688
basic median, full-time▲ 6.0% YoY

UK market basic pay at a glance

ASHE 2025

How visa salary requirements compare to what employers pay.

10th £27,144p10£27k25th £31,772p25£32kmedian £38,688med£39k75th £47,840p75£48k
huntukvisasponsors.com
SOC 2493
going rate £37,000going rate£37k£41,700 threshold (minimum)minimum£42k

Most public relations professionals in the UK earn between £31,772 and £47,840 in basic pay. For Skilled Worker visa holders, the minimum salary (going rate) for this role is £37,000 (SOC 2493), sitting at the 44th percentile of what UK employers pay and £1,688 below the median. Since this falls below the general salary threshold, sponsors must pay at least £41,700.

All figures are before tax. Calculate your take-home pay.

Comparing with an offer back home? Try the UK vs home country calculator.

Source: ONS ASHE 2025 provisional, Table 14. Sample: ~38k UK jobs. Full-time employees only. Figures show basic pay (excluding bonus, commission, and overtime), which the Home Office uses for Skilled Worker visa salary checks. The "going rate" is the minimum basic salary a Skilled Worker visa sponsor must pay for this occupation code.

Source & methodology

Source: ONS ASHE 2025 provisional, Table 14. Sample: ~38k UK jobs. Full-time employees only. Figures show basic pay (excluding bonus, commission, and overtime), which the Home Office uses for Skilled Worker visa salary checks. The "going rate" is the minimum basic salary a Skilled Worker visa sponsor must pay for this occupation code.

How to get sponsored as a public relations professional

  1. 1

    Find a licensed sponsor on Hunt UK Visa Sponsors

    Browse our register of UK companies with an active sponsor licence. Filter by industry, size, sponsor rating, and whether they're currently hiring public relations professionals, so you only apply where a visa is actually on the table.

    Browse licensed sponsors
  2. 2

    Confirm the salary meets the £37,000 going rate

    Your employer must pay whichever is higher: the going rate for SOC 2493 (£37,000) or the general Skilled Worker threshold of £41,700 per year.

    New entrants and ISL roles may qualify for a lower rate. See the New entrant & discount rates section below.

  3. 3

    Receive a Certificate of Sponsorship

    Your sponsor issues a Certificate of Sponsorship (CoS), a reference number the Home Office uses to check the job offer, salary, and duties line up with an eligible SOC code.

  4. 4

    Apply for a Skilled Worker visa at gov.uk

    Submit the Skilled Worker visa application online within 3 months of your CoS assignment date. You'll also book a biometric appointment and pay the immigration health surcharge.

    Apply on gov.uk
  5. 5

    Move to the UK and start work

    Travel to the UK before your CoS start date and begin working for the sponsor named on the certificate.

New entrant & discount rates

If you're under 26, switching from a Student visa, or a recent UK graduate, your employer can pay the new entrant rate of £33,400 per year for up to 4 years.

Continuously sponsored as a Skilled Worker since before 4 April 2024? Lower thresholds apply: £31,300 standard, or £25,000 as a new entrant.

Roles under SOC 2493

Social Media ManagerSocial Media ExecutivePress officersPublic relations officersPublic relations professionals

Recent jobs under SOC 2493

No current listings under SOC 2493.
Browse all sponsor jobs

Related occupations

Other Skilled Worker-eligible roles in the same SOC minor group (249xx):

2492Newspaper and periodical broadcast journalists and reportersGoing rate £34,0002491Newspaper, periodical and broadcast editorsGoing rate £39,6002494Advertising accounts managers and creative directorsGoing rate £46,000

Frequently asked questions

Can public relations professionals get a UK Skilled Worker visa?

Yes. Public relations professionals roles fall under SOC 2493 (Higher Skilled), so they qualify for Skilled Worker visa sponsorship. Your employer will need a sponsor licence and must pay at least the going rate for this occupation.

What is job code 2493?

Job code 2493, SOC code 2493 and occupation code 2493 all refer to the same thing: the Standard Occupational Classification (SOC 2020) unit group covering public relations professionals. The Home Office uses this 4-digit code on a Certificate of Sponsorship to check Skilled Worker visa eligibility and to set the going rate salary threshold for the role.

What salary do public relations professionals need for visa sponsorship?

The going rate for Public relations professionals (SOC 2493) is £41,700 (£21.38 per hour). Standard minimum applies. Your employer must pay whichever is higher: this going rate or the general Skilled Worker threshold of £41,700 per year.

What job titles are covered by SOC 2493?

SOC 2493 covers a range of public relations professionals roles, including: Press officers, Public relations officers, Social media managers, Public relations professionals not elsewhere classified.. Keep in mind that the Home Office matches jobs by duties rather than title alone. Two roles with the same title can fall under different SOC codes depending on the actual work involved.

Is there a lower salary for new graduates entering public relations professionals roles?

Yes. If you're under 26, a recent graduate, a PhD student, or switching from a Student or Graduate visa, you count as a "new entrant". For Public relations professionals (SOC 2493) the new entrant minimum is £33,400 per year, based on the Home Office's published lower going rate and the £33,400 new entrant threshold. The discount lasts up to 4 years in total.

Where can I find public relations professionals jobs with UK visa sponsorship?

We list Public relations professionals roles from companies with a Home Office sponsor licence. Scroll down to see what's currently open, or search our full jobs database for more visa-sponsored positions across the UK.

This information is provided as guidance only and should not be treated as legal advice. Eligibility criteria and salary thresholds are based on the latest published government data. Always verify with the official UK government guidance or seek professional immigration advice.