Marketing Executive, Library UK/Eur/ANZ

We are the world’s largest university press. That means we serve the academic community as no other publisher can. We work in partnership with institutions and learned societies to bring a world of knowledge to the fingertips of students and researchers worldwide.

The goal is impact. Together with our academic communities, we curate and seamlessly connect together the ideas that push their fields forward, so they can learn from them, add to them, and continue a virtuous cycle of scholarship.

And because we are a part of the academic community and guided in everything we do by our mission, we re-invest in our people, our publishing, and the world-leading research institution of which we are part.

About the Role

We are seeking a commercially minded Marketing Executive to create and deliver impactful regional marketing plans for our library customers across AMEA/APAC. In this role, you will take the lead on planning and delivering key regional library campaigns, working closely with the Marketing Manager to ensure priorities are aligned with sales objectives and wider divisional strategies. You will be responsible for a broad range of regional marketing activities and channels, with a strong focus on clear communication of plans and results to drive accountability and continuous improvement.

You will develop a deep understanding of the regional market by working closely with the library sales team to support major campaigns, offers and initiatives, and by collaborating with global library marketing colleagues to ensure regional insight informs global activity. Using analytics and market research, you will build strong market knowledge and advocacy. You will help shape annual and quarterly regional campaigns, validating plans with sales and marketing stakeholders, and sharing performance and learning to demonstrate impact and ongoing development.

The role will involve leading or supporting campaign delivery across events and conferences, awareness and lead generation activity, consortia and agent support, and post-sale communications. Using a mix of digital advertising, email, social media, content and events, you will adapt campaigns to meet regional needs and enable sales success through effective communications and tools. As a collaborative and proactive member of the institutional marketing team, you will share knowledge and ideas, support wider team activity when needed.

We operate a hybrid working policy that requires a minimum of 2 days per week in the Oxford office.

About You

• Ability to work independently within a framework to deliver marketing campaigns to a high standard.
• Excellent organizational and time management skills.
• Strong written and verbal communication skills.
• Good collaborative skills, including the ability to make connections and build relationships within and outside of marketing.
• Ability to navigate change and uncertainty, including self-awareness and capacity to empathize and support others.
• Marketing experience, including writing marketing plans and implementing marketing activities.
• Experience of academic publishing and understanding of the institutional research landscape is desirable.

Benefits

We care about work/life balance here at OUP. With this in mind we offer 25 days’ holiday that rises with service, plus bank holidays and Christmas closure (3-days) and a 35-hour working week. We are open to discussing flexibility in respect to working patterns, dependent on role. We also have a great variety of active employee networks and societies.

We help make your money go further by contributing to your pension up to 12%, offering loans and savings schemes through our partnership with Salary Finance, in addition to travel to work schemes and access to a wide range of local discounts.

This role comes with the added benefit of a discretionary annual payment.

Please see our Rewards and Recognition page for more information.