Marketing Specialist

Department: Mobile for Development (M4D)
Team: Marketing
Location: London with hybrid working (c. 2 days per week in office)
Position type: Contractor (umbrella inside IR35) until 31st December 2026; Full-Time

What the hiring manager says

This role is an exciting opportunity to join the GSMA Mobile for Development marketing team and help promote research, insights and innovations that use mobile technology to improve the lives of underserved populations across low- and middle-income countries.

As Marketing Specialist, you will contribute to a broad range of marketing activities across several Mobile for Development programmes, supporting the delivery of impactful content, campaigns and communications. You will work closely with experienced marketing and programme teams across Connected Society, Connected Women, Mobile Money and wider M4D initiatives, gaining exposure to a diverse and meaningful portfolio of work.

We are looking for someone who is organised, collaborative, adaptable and eager to learn. This role is ideal for someone who enjoys managing multiple projects in a fast-paced environment, has strong attention to detail and is motivated by work that combines marketing with social impact.

Rosie Leary, Senior Marketing Manager, Mobile for Development

About the team

GSMA Mobile for Development (M4D) is a dedicated global team within the GSMA that operates at the intersection of the mobile ecosystem and the development sector. Bringing together mobile operators, tech innovators, governments and the development community, M4D identifies opportunities and delivers digital innovations with socio-economic impact in underserved markets. Through its research and insights platform, in-market expertise and community of partners, M4D advances digital and financial inclusion, gender equality, climate and humanitarian action, agriculture and utility service provision, helping to empower underserved populations at scale.

This role sits within the M4D Marketing team, an eight-person team working across a broad portfolio of programmes and initiatives. As part of a collaborative and supportive team, you will have the opportunity to contribute to impactful work across digital inclusion, financial inclusion and other areas of international development, while developing your marketing skills across multiple channels, platforms and formats.

About the role

As Marketing Specialist, you will support the delivery of marketing activities across several Mobile for Development programmes, helping to promote data and insights, MNO partnerships and advocacy initiatives to global audiences. You will work closely with Senior Marketing Managers, Marketing Managers and wider programme teams to coordinate and deliver a broad range of marketing outputs across web, email, social media and events.

In this role, you will contribute to the creation, publication and promotion of content including blogs, reports, newsletters, social media assets and event communications. You will also support the coordination of webinars, assist with supplier management and help monitor the performance of marketing activities through reporting and analytics.

Success in this role will come from your ability to manage multiple priorities effectively, maintain strong attention to detail and collaborate confidently with colleagues across different teams and programmes. You will play an important role in ensuring marketing activities are delivered accurately, efficiently and to a high standard, while helping teams communicate complex topics in engaging and accessible ways.

The role forms part of the wider M4D Marketing team and supports work across the Connected Society, Connected Women, Mobile Money and Central Insights Unit (CIU) programmes, as well as our Monitoring, Evaluation and Learning (MEL) work. This will give you exposure to a diverse portfolio of projects and the opportunity to work on marketing activities connected to digital inclusion, financial inclusion and other international development topics.

You will be expected to build strong working relationships across programme and marketing teams, take ownership of day-to-day marketing deliverables and become a trusted contributor across multiple projects and campaigns. You will also have the opportunity to develop your technical marketing skills across platforms including WordPress, Salesforce Marketing Cloud, social media and analytics tools, while gaining experience working within a global organisation and international development-focused environment.

About you

You will bring demonstrable experience supporting marketing activities across digital channels, with the ability to manage multiple deliverables and deadlines in a fast-paced environment. You will be confident communicating with colleagues, suppliers and stakeholders across different teams and cultures, helping to build strong working relationships and ensure projects run smoothly.

You will need strong written English skills and attention to detail to support the publication and promotion of high-quality content across web, email and social media channels. You should also be comfortable creating and adapting visual and written content for different audiences and platforms.

To succeed in the role, you will need to be organised, adaptable and proactive, with the ability to balance competing priorities while maintaining a high standard of work. While previous experience in international development is not required, an interest in digital inclusion, financial inclusion and social impact will help you engage with the subject matter and wider goals of the team.

Experience using marketing and content platforms such as Salesforce Marketing Cloud, WordPress, Canva, Adobe Photoshop, Google Analytics or similar systems would be beneficial. Experience working with external suppliers would also be advantageous.

This role offers the opportunity to further develop your skills across digital marketing, content production, campaign coordination and analytics while working across a broad and meaningful portfolio of projects within a globally recognised organisation.

About your skills

•    Communication: Essential for producing clear, accurate and engaging marketing content across web, email and social media channels, while building effective working relationships with colleagues, suppliers and stakeholders across different teams and cultures.
•    Delivery: Important to manage multiple marketing activities simultaneously and ensure projects, campaigns and communications are delivered accurately, on time and to a consistently high standard.
•    Agility: Needed to adapt quickly to changing priorities, support a variety of programmes and respond effectively within a fast-paced and evolving international environment.
•    Teamwork: Critical for collaborating effectively with programme teams, marketing colleagues and external suppliers to deliver coordinated and impactful marketing activities across Mobile for Development.
•    Project Management: Valuable for coordinating competing deliverables, managing workflows and supporting the smooth delivery of content, campaigns and operational processes across several programmes simultaneously.
 

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What We Offer

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.

Being You at the GSMA

We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.

GSMA Values

Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

Passionately driven

We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

Insightful leaders

We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.

Stronger together

We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.