Paid Media Lead
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The role of Paid Media Lead in the consumer sector focuses on managing and optimising paid media campaigns to drive business performance. This temporary position is ideal for a marketing professional with a strong understanding of digital advertising strategies and platforms.
Client Details
This opportunity is with a well-established organisation within lifestyle brands. The company has a solid reputation for delivering high-quality products and services. It offers an excellent chance to work within its marketing and agency department on impactful campaigns
Description
- Develop and implement comprehensive paid media strategies to align with business objectives.
- Manage and optimise campaigns across various digital advertising platforms.
- Monitor campaign performance, analyse data, and provide actionable insights.
- Collaborate with internal teams to ensure cohesive messaging across all marketing channels.
- Allocate and manage budgets to maximise ROI from paid media efforts.
- Conduct market research to identify trends and opportunities within the industrial and manufacturing industry.
- Prepare detailed reports and presentations for stakeholders on campaign performance.
- Ensure compliance with industry standards and best practices in paid media advertising.
Profile
A successful Paid Media Lead should have:
- A strong background in digital marketing, particularly in paid media management.
- Proficiency in using advertising platforms such as Google Ads, Facebook Ads, or LinkedIn Ads.
- Experience in creating and managing campaigns in the industrial and manufacturing sector.
- Excellent analytical skills to interpret data and optimise campaign performance.
- Ability to manage budgets effectively and deliver measurable results.
- Strong communication skills to liaise with internal teams and stakeholders.
Job Offer
12 month contract - £195-£250 per day / Hybrid Working
The role of Paid Media Lead in the consumer sector focuses on managing and optimising paid media campaigns to drive business performance. This temporary position is ideal for a marketing professional with a strong understanding of digital advertising strategies and platforms.