About Us
Club L London is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and unique designs of unrivalled quality to flatter all figures. From prom to occasion, am to pm, maternity, bridal and more, we deliver an engaging customer experience that connects our global community of diverse consumers, international fashion influencers and content creators with new and exciting collections dropping each week.
The Role
The Paid Media Manager will be responsible for leading and delivering our paid media strategy across Paid Search and Paid Social channels, including Google Ads, Meta, TikTok, Pinterest, and other relevant platforms. You will own performance across all paid channels, ensuring activity delivers efficient customer acquisition and meets agreed cost of sale targets while driving sustainable sales growth.
You will oversee multiple accounts across dedicated territories, working closely with the Marketing Manager to define channel strategy, manage budgets, and optimise performance. This role will act as the central point of expertise for paid media, supporting senior stakeholders with insights, recommendations, and forward-looking plans.
Roles And Responsibilities
- Own the day-to-day management and optimisation of all paid media channels, ensuring accounts are maintained, healthy, and performing against KPIs. Putting forward any recommendations and enhancements on a weekly basis to optimise performance across all territories.
- Define and drive the paid media strategy across Search and Social, aligned with wider business and marketing objectives.
- Review and analyse performance across campaigns, ad sets, keywords, and creative, identifying trends, risks, and opportunities.
- Lead a structured test-and-learn approach across all paid media channels, including hypothesis creation, execution, and evaluation.