UK Visa Sponsorship Analytics

Analytics are greyed out due to low classification confidence (52.0%).

Occupation TypePublic relations professionals

Occupation Code Skill LevelHigher Skilled

Sponsorship Salary Threshold

£41,700 (£21.38 per hour)

Standard minimum applies

Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.

Disclaimer: Hunt UK Visa Sponsors aggregates job listings from publicly available sources, such as search engines, to assist with your job hunting. We do not claim affiliation with Sabre. For the most up-to-date job details, please visit the official website by clicking "Apply Now."

Description

B2B Paid Media Specialist

Role purpose

The B2B Paid Media Specialist is responsible for planning, managing, and optimising Sabre's paid digital media campaigns across our core B2B channels. With a primary focus on brand awareness and audience engagement, this role ensures our campaigns reach the right people, in the right places, with the right message.

Working closely with our external paid media agency, who lead on strategy and media planning, this person will serve as the in-house expert and day-to-day operator across our paid platforms. Initially focused on campaign optimisation, performance analysis and some campaign builds, the role will naturally evolve to take on greater responsibility for campaign execution, overall paid strategy and media planning over time.

Our paid media mix includes LinkedIn (our highest-spend channel), programmatic Display, Meta, YouTube, and Google Ads (PPC), alongside direct investment in industry publications such as Skift and Phocuswire.

Key responsibilities

Campaign optimisation & performance management
Monitor and optimise live campaigns across LinkedIn, StackAdapt (programmatic display), Meta, YouTube, and Google Ads — maximising performance against brand awareness KPIs
Analyse campaign data to surface trends and opportunities, translating insight into clear, prioritised recommendations for improvement
Manage audience targeting, bidding strategies, and budget allocation across channels, ensuring spend is always working as hard as possible
Report on campaign performance to internal stakeholders, ensuring measurement frameworks, UTMs, and tracking are correctly implemented throughout
Campaign execution & platform management
Take an active and growing role in campaign builds across all key platforms
Set up and manage Always On campaigns alongside periodic campaign 'moments' tied to product launches, events, or market initiatives

Implement and manage retargeting strategies across multiple channels to keep Sabre visible with key audiences

Directly manage relationships and campaign activity with industry media publications (e.g. Skift, Phocuswire), including coordinating placements, creative, and performance tracking

Agency collaboration & media planning

Act as the primary day-to-day point of contact with the paid media agency, attending regular reviews and briefing sessions

Contribute actively to media planning discussions — bringing an informed, in-house perspective on channel mix, audience strategy, and budget allocation

Build a strong working knowledge of how our media strategy is shaped, with the goal of becoming a confident contributor to strategic decisions over time

Manage agency deliverables, timelines, and quality of output to ensure campaigns are executed to brief

Creative alignment & channel best practice

Work with the creative team to brief and evaluate ad creative across formats (single image, video, carousel, display banners), ensuring alignment with platform best practices and brand guidelines

Identify creative approaches and formats most likely to drive awareness and engagement — by channel, audience, and campaign objective

Collaborate with the web team to ensure campaign landing pages are well-aligned to ad messaging and correctly tracked

Testing strategy & continuous improvement

Define and own the paid media testing strategy — determining what to test, how to prioritise, and how to measure and act on results

Design and run A/B and multivariate tests across creative, audiences, bidding approaches, and landing page variants — working with the agency to execute where needed

Document test outcomes and build an ongoing learning framework, ensuring insights are consistently applied across future campaigns

Stay current with platform developments and B2B paid media trends, proactively identifying new opportunities to improve performance

Skills & Experience

Must have

Minimum 2 years of hands-on experience managing B2B paid media campaigns, with demonstrable results
Extensive experience of LinkedIn Campaign Manager, and at least working knowledge of Meta Ads, Google Ads (PPC), and YouTube
Experience with programmatic display platforms (StackAdapt strongly preferred, or equivalent such as The Trade Desk or DV360), ideally including CTV campaigns
Demonstrated ability to optimise across Always On, burst/moment campaigns, and retargeting — and experience owning or shaping a paid media testing strategy
Strong analytical skills with the ability to turn campaign data into insight, recommendations, and measurable improvements
Solid understanding of tracking frameworks, UTM structures, and campaign measurement across paid channels

Desirable (not essential)

Experience managing direct relationships with media publications or trade press (e.g. sponsorships, newsletter placements)
Understanding of how paid media aligns with web landing pages, and the ability to identify what makes a landing page effective
Experience working within or alongside a paid media agency
Familiarity with WordPress CMS for minor landing page or content updates

About The Role

This role is: an insight-driven, analytical role for someone who takes ownership of performance. We want this person to dig into the data, generate their own conclusions, and drive changes, not wait to be told what to do. You will shape how we test and learn, and ensure those learnings are embedded in everything we run.

This role is not: a purely executional position focused on following direction. We are not looking for someone to simply implement what the agency recommends. We want a proactive in-house voice; someone who challenges, contributes, and continuously raises the bar on what our paid media delivers.

Why you'll matter

Paid media is central to how Sabre builds awareness and stays visible with the audiences that matter most to us. This role sits at the heart of that - ensuring our campaigns are well-executed, insight-led, and continuously improving.

As your expertise grows, so will the scope of the role. You'll have the opportunity to take on increasing responsibility across campaign execution and strategic

input - making this a genuine development opportunity for someone looking to grow their paid media career in a collaborative, ambitious environment.