Paid Social Executive - Ecommerce Brand
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Grow Your Paid Media Career with the UK’s Leading Gardening Brands
Are you a data-driven digital marketer with a passion for e-commerce growth and a track record of scaling Meta campaigns? Profiles Creative is delighted to partner with one of the UK's leading gardening brands as they embark on an exciting chapter of digital transformation.
We are seeking a proactive Paid Social Executive for a permanent, full-time position based at our hybrid Surrey office. Working alongside the Paid Media Manager, you will take hands-on ownership of our multi-channel paid social campaigns, directly driving customer acquisition, product visibility, and revenue growth in a collaborative, fast-paced environment.
Key Responsibilities
- Campaign Execution & Optimisation: Manage the day-to-day setup, monitoring, and continuous optimisation of paid social campaigns across both brands, with a primary focus on Meta Ads Manager.
- Audience & Bid Strategy: Build, refine, and segment audiences while implementing smart bidding strategies to maximise efficiency.
- A/B Testing & Innovation: Design and run structured A/B tests across ad copy, creative assets, landing pages, and audience targeting to boost conversion rates.
- Data & Analytics: Analyse campaign performance daily using Google Analytics 4 (GA4), Looker Studio, and attribution tools to ensure we meet and exceed our ROAS targets.
- Cross-Functional Collaboration: Partner with internal e-commerce, creative, and wider marketing teams to align paid activity with seasonal promotions and share insights that inform broader business strategies.
Required Skills & Experience
- Meta Ads Expertise: A minimum of 2–3 years of hands-on experience managing and scaling high-performing campaigns within Meta Ads Manager.
- E-commerce Marketing Background: Proven experience working within a D2C e-commerce environment, with a strong understanding of the online customer journey and buying behaviours.
Nice-to-Have Attributes
- Prior experience working within a fast-paced paid media agency.
- Familiarity with third-party digital attribution tools.
- Experience utilizing shopping feed and product management tools.