About The Channel Company
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
About The Role
The Partner Marketing Specialist serves as a vital link between major global IT vendors and their partner network. They act as a trusted advisor, strengthening relationships and promoting effective marketing strategies tailored to the evolving IT landscape. Beyond typical intermediary roles, they ensure alignment among stakeholders to drive project success. Responsibilities include campaign planning, data management to foster growth, collaboration with local teams on Marketing Development Funds (MDF) support. Success in this role requires a diverse skill set, including communication, collaboration, data analysis, and strategic thinking, all contributing to the overall success of marketing initiatives.
Key Responsibilities
- Proactively manage partner communication and provide essential support for marketing campaign planning and execution.