Department: Marketing

Location: London

Compensation: £82,000 - £92,000 / year

Description

Go City is transforming the way people see and experience the world’s greatest destinations.

We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.

Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London, the business is highly profitable with 3+ million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. Go City is excited for like-minded, problem-solving individuals to join the team and make their mark on our future.

We listen to our customers, our partners and our team, to help improve our business every day. And that’s where you come in! For more information and to explore at our products, visit Gocity.com.

Key Responsibilities

This new role has been created to lead the continued development of Performance Marketing analytics at Go City. Responsible for designing and implement the entire analytics strategy as well as translating business objectives into specific and measurable KPIs in partnership with channel leads. As well as presenting findings with business recommendations to key stakeholders through data visualisation. Covering all Go City brands and Performance Marketing channels, this role will oversee Analytics including web analytics, tracking, attribution and incrementality testing.

Main responsibilities:

Collaborate closely with marketing teams to understand their needs.
Acquire data internally, from partners and agencies relating to campaign performance. Work with our Tech teams to ensure we are tracking necessary data internally.
Analyse these datasets using a combination of tools.

Produce and communicate insight and forecasts related to campaign performance. Identifiy risks and potential opportunities.

Build incrementality models to demonstrate effectiveness (or lack thereof) of marketing investments based on null hypothesis tests

Agree KPIs for measuring performance and establish appropriate reporting.

Create a statistical framework in collaboration with channel leads to determine efficacy of test and learn initiatives

Participate in strategic discussion and make recommendations based on insights you uncover.

Work with marketing, technology and data teams to define targeting criteria and support execution of campaigns based on those criteria

Expertly deliver both short-term tactical and long-term strategic initiatives

Build strong relationships with cross-functional teams

Ensure accurate and timely reporting is produced and integrated into group trading and marketing reports

Build models to understand and interrogate first party customer usage data to develop new customer propositions.

As you can see, this role covers a wide range of responsibilities, but we know that our People are more than just their job description. We are a team here at Go City which means there will be plenty of opportunities to stretch your thinking, expand your knowledge and contribute to the wider business not reflected here.

Skills, Knowledge and Expertise

Essential:

5+ years experience in a senior marketing or commercial role
Experience working with marketing data warehouse (redshift, bigquery, or equivalent) able to write complex SQL independently to interrogate raw data
Proven ability to build, stress-test and communicate attribution models - understands the business implications of model choice.
Comfortable operating in an environment where measurements infrastructure is incomplete or in transition - able to derive insight from imperfect data while contributing to fixing it.

Strong analytical capabilities and ability to confidently answer questions through data.

Advanced Excel skills

Experience analysing raw data sets using Python, R or equivalent

Experience in web analytics and tracking tools such as Amplitude, Adverity

Experience using competitor analysis tools such as Similarweb, SEMrush or equivalent

Good understanding of platforms such as Google Ads, Facebook Ads Manager, Google Search Console, Partnerize,

Good understanding of HTML, JavaScript, CSS, PHP and SQL

Good general marketing acumen with experience working with digital marketing teams across key channels such as (but not limited to) paid search, affiliates, paid social and display

Strong interpersonal and communication skills, with the ability to work with cross-functional teams to achieve results. Experience executing large scale test and learn initiatives

Desirable:

MA in Marketing or Business

Benefits

Annual Go City Explorer Pass allowance
Enhanced pension contributions. (5% employer)
Life assurance: 4x your base salary
Time off:
- Annual leave: 25 days + bank holidays
- Option to buy additional 5 days annual leave per year
- Upgraded Family Leave
- 1x Community day. Take a day off to give back to the community
- Work from Anywhere for up to 4 weeks per year
Health care cash plan
Personal Learning Budget & dedicated time for development
EAP providing access to counselling, finance support, etc.
Cycle to Work Scheme

Principal Analyst - Marketing

UK Visa Sponsorship Analytics