Principal Product Marketing

The Marketing team is looking for a highly motivated, experienced Principal Product Marketing to join the team. This role requires creating and managing the holistic go-to-market activities and collaborating with a diverse set of global stakeholders within and outside of the Marketing organization.

Role And Responsibilities

• Support the entire go-to-market lifecycle through the planning of net-new product launches, differentiated releases, in market maintenance and sunset activities
• Collaborate across functions and teams to deliver an effective product marketing strategy and plan to meet the business objectives, including the acquisition of new customers and retention of existing customers
• Have strong cross-team constituent collaboration skills working with sales and product teams
• Understand the market and competitive landscape to competitively position assigned products and services across all content and digital channels, as well as hosted community events
• Become an expert on our target customers and their buying criteria to author effective content for sales enablement, including collateral, presentations, and integrated product videos
• Collect testimonials and/or case studies and identify key customer references to leverage in voice of the customer content
• Position Travel Solutions as a thought leader in the market with customer-centric positioning and messaging targeted to segment and buying roles
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on recommended changes
• Ability to juggle multiple priorities in a fast-paced environment to deliver results
  
  

Qualifications And Education Requirements

• Bachelor’s degree in Marketing, Communications, Business or equivalent
• +8 years of business-to-business product marketing experience
• Editorial mindset with attention to detail and quality that seeks to understand what audiences consume and how to create it