Product Marketing Executive

Product Marketing Executive

Company: Narwhal Labs (Narwhal Group Limited)

Location: Bristol, UK (must be within commutable distance)

Employment Type: Full-time

Salary: £38,000 - £48,000

About Us

Narwhal Labs is the company behind DeepBlue OS — an autonomous revenue infrastructure platform that enables any business to answer every call, follow up every lead, and log every interaction across Voice, SMS, Email and WhatsApp. As an NVIDIA Inception Program Member and Google Partner, we are a 38-person team with our platform launching in May 2026. We build the infrastructure layer for serious businesses that want enterprise-grade revenue operations at a fraction of traditional cost.

Role Overview

You'll be the bridge between what the product team builds and how the market hears about it. In a company where the engineering team ships features weekly and the product is technically deep (autonomous AI agents, multi-channel workflows, real-time voice infrastructure), the gap between "we built something valuable" and "customers understand why they should care" is where most AI companies lose. Your job is to close that gap.

This isn't a content-for-content's-sake role. You'll sit between product, engineering, and marketing — close enough to engineering to understand what was actually built and why, close enough to customers to know what language they use and what problems keep them up at night, and close enough to marketing to turn both into campaigns, messaging, and materials that drive pipeline.

Key Responsibilities

Translate product into positioning

• Take what the product and engineering teams build and turn it into messaging that resonates with buyers — not feature lists, but narratives about what the product enables and why it matters

Launch features so customers actually notice

• Own the go-to-market process for new features and product updates: coordinating across product, engineering, design, and marketing to ensure launches have the right messaging, the right assets, and the right timing
• Write release communications — customer emails, in-app announcements, changelog entries, blog posts — in language that explains the value without requiring the reader to understand the technology
• Build the internal enablement materials that help the sales and customer success teams explain new features confidently: one-pagers, demo scripts, FAQ documents, and objection-handling guides

Create the content that drives demand

• Produce product marketing content: case studies, comparison pages, landing pages, product tour scripts, explainer videos (scripting, not production), and webinar content
• Work with the marketing team to build campaigns around product capabilities — turning "we can do X" into "here's why X matters for your business, and here's the proof"
• Write for the website and blog — not thought leadership for its own sake, but content tied to search intent, buying signals, and the questions prospects actually ask before they buy

Understand the market and the customer

• Build and maintain competitive intelligence — what other AI voice/messaging platforms are saying, charging, and shipping — and ensure the sales team has up-to-date battlecards
• Talk to customers and prospects to understand how they describe their problems, what language they use, and what they compare the platform against — then feed this back into messaging and positioning

Connect product and marketing as a function

• Attend sprint reviews and product demos so you know what's shipping and can plan communications in advance
• Be the person marketing turns to when they need to understand a feature, and the person product turns to when they need to know how something should be positioned
• Maintain the product wiki, help centre content, and customer-facing documentation — ensuring it's accurate, current, and written for the audience, not for the engineering team

Who We're Looking For

• 2–3 years in product marketing, content marketing, or a marketing role where you worked closely with a product or engineering team — not just ran campaigns, but understood what was being sold and why
• Exceptional writing skills — you can take a complex, technical product and explain it in a way that a non-technical buyer finds compelling. Your writing is clear, concise, and doesn't hide behind jargon
• Experience turning features into benefits — you instinctively translate "we added multi-currency billing support" into "your international teams can now see costs in their local currency" without being told to
• Comfortable in a fast-moving environment where you'll need to produce work quickly, iterate based on feedback, and occasionally write the first version of something that's never existed before
• Familiar with B2B SaaS buying processes — you understand that the person who uses the product isn't always the person who buys it, and you can write for both audiences
• Organised enough to manage multiple launches, content pieces, and stakeholder requests in parallel without things going silent

What sets you apart

• Experience in AI, voice technology, communications platforms, or a technically complex product — you've already solved the "how do I explain this to a non-technical audience" problem before

What We Offer

• Competitive salary
• Hybrid working (Bristol-based)
• A front-row seat to how an AI product is built, shipped, and sold — you'll understand the technology better than most marketers ever get the chance to
• The autonomy to define how product marketing works at Narwhal — you're not filling a role in an existing playbook, you're writing the playbook
• NVIDIA Inception Program and Google Partner ecosystem access for content and event opportunities

How to Apply

Send your CV and two writing samples: one that explains a technical product to a non-technical audience, and one that you're proud of for a different reason. Tell us why you picked them.