Product Marketing Manager

The Company

Riskonnect, Inc. is the leading integrated risk management software solution provider that empowers organizations to anticipate, manage and respond in real-time to strategic and operational risks across the extended enterprise. Riskonnect is recognized as a leader across trusted industry analysts. We employ more than 1,100 risk professionals in the Americas, EMEA and Asia Pacific and serve over 2,400 customers across 6 continents. The combination of innovative risk technology, a customer success mindset, and employee-first belief makes Riskonnect a sought-after place to work.

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The Opportunity

Riskonnect is seeking a product marketing manager, you are responsible for making your products “fly-off the shelf.”

This role is not about doing demos or presenting product features (although these may sometimes occur). Rather, this role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork. You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

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Primary Responsibilities

• Market intelligence - be the expert on our buyers, who they are, how they buy and their key buying criteria.
• Understand the competitive landscape - be an expert on our competition and how they are positioned.
• Collaborate with product management and marketing to develop product positioning and messaging that resonate with our target buyer’s personalities.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
• Drive consistency across all product and marketing channels across the client lifecycle.
• Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
• Partner with Product to plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
• Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
• Understand and support our sales channels; train them in the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
• Develop a strong understanding of the platform and the value of Riskonnect’s integrated risk management platform.

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Your current skillset will include:

• 3+ years of product marketing or equivalent experience
• SaaS marketing experience
• Strong marketing writer
• Comfortable with public speaking
• Self-starter that can work collaboratively and autonomously
• Thrives in a fast-paced environment
• Strong project management skills
• Product launch experience
• Risk Management Background

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Desirable:

• Ability to segment messaging to different audiences from one project
• Understanding of the analyst ecosystem
• Familiarity with Pragmatic Product Marketing

Please note: Your CV should show experience in the GRC sector, to be considered for this role