Vacancy Name Regional Marketing Executive (UK Wales and SW)- Cardiff
Vacancy No VN2221
Employment Type Permanent
Duration N/A
Location City Cardiff
Location Country
Company Description Xeinadin was established in 2019 when a number of leading business advisory and accountancy practices across the UK and Ireland came together to re-imagine the future of accountancy. Our collective mission to provide locally forged, trusted business advice to SMEs through forward-thinking, close-knit relationships remains pivotal to our growth. It's our people who drive our business forward, and we offer them future-focused career opportunities whilst supporting individual specialisms. Our regional offices of over 3000 colleagues operate collaboratively, combining collective expertise to maximise potential.
Description We’re looking for a commercially minded Regional Marketing Executive to support the delivery of marketing activity across our Wales and South West region.
This role sits within a team of regional marketing leads and will work closely with colleagues across operations, business development, and central marketing.
You’ll play a key role in:
Delivering local marketing campaigns and activity
Supporting client growth through effective marketing
Bringing to life our service line expertise (Audit, Tax, Advisory) within the region
This is an ideal opportunity for someone looking to step into a broader, stakeholder-facing role with increasing ownership and visibility.
Key Responsibilities Regional Marketing Delivery:
- Support the execution of regional marketing plans aligned to growth priorities
- Coordinate local campaigns, events, and initiatives to increase brand visibility and client engagement
Develop marketing collateral tailored to local markets and sectors Ensure consistent and effective use of brand across all regional activity
Stakeholder Engagement:
- Partner with office leads and fee earners to identify marketing opportunities
- Act as a key point of contact for marketing support within the region
- Manage and prioritise marketing requests, ensuring timely and high-quality delivery
- Work collaboratively with central marketing teams (digital, PR, design, CRM)
Service Line Focus:
- Support the promotion of core service lines (Audit, Tax, Accounts, Advisory) across the region
- Help identify opportunities to cross-sell and upsell services to existing clients
- Work with service line leads to align campaigns with commercial priorities
- Develop content and materials that position the firm as a trusted advisor
Business Development & Bids:
- Assist in the preparation of high-quality pitch and tender documents
- Support local business development team and partners with targeted marketing campaigns
- Contribute to improving win rates through strong, consistent messaging
Campaigns, Content & Channels:
- Coordinate local email marketing campaigns and maintain CRM data quality
- Support the delivery of PR and local communications activity
- Create and adapt content for social media, events, and campaigns
- Measure and report on campaign performance where required
Events & Local Profile:
- Support the planning and delivery of events, webinars, and networking activity
- Ensure the firm maintains a strong presence in local markets and sectors
Key Requirements
- 2–4 years’ experience in a B2B or professional services marketing role
- Experience working in or alongside accountancy or professional services (Audit / Tax / Advisory)