Sales Director

Sales Director – UK & Ireland

Midlands-based | UK & Ireland remit

About the Role

We are seeking an ambitious and commercially driven Sales Director to lead our Film Sales business across the UK & Ireland. This is a senior leadership role with full accountability for revenue growth, customer excellence, and building a high-performance sales culture in a fast-paced, competitive market.

Reporting directly to the Managing Director, you will play a critical role in shaping and executing our growth strategy - driving new business, strengthening key accounts, and ensuring operational excellence across the region.

What You’ll Be Doing

Lead & Inspire

·      Build, lead, and develop a high-performing, results-driven sales and operations team

·      Create a culture of accountability, collaboration, and continuous improvement

·      Set clear objectives, KPIs, and performance standards

Drive Growth

·      Own revenue, margin, and profitability across UK & Ireland

·      Identify and secure new business opportunities and high-value prospects

·      Grow and retain key accounts through strategic relationship management

·      Lead pricing strategy, quoting, and complex commercial negotiations

Deliver Excellence

·      Ensure outstanding customer service and seamless delivery through close collaboration with operations and technical teams

·      Oversee pipeline management, forecasting, and reporting

·      Implement efficient processes to drive consistency and scalability

Be a Market Leader

·      Act as a senior ambassador, building strong relationships with key clients and partners

·      Stay ahead of market trends and competitor activity

·      Work closely with Marketing to maximise lead generation and brand presence

What Success Looks Like

·      Consistent achievement of revenue and growth targets

·      A motivated, high-performing, and accountable team

·      Strong customer relationships and retention

·      Scalable, efficient sales and operational processes

·      Clear, accurate forecasting and business insight

About You

Experience

·      Proven senior leadership experience in B2B sales (within packaging, ideally film sales)

·      Track record of delivering significant revenue growth and leading high-performing teams

·      Experience managing multi-functional, geographically dispersed teams

·      Strong background in strategic sales, pipeline management, and high-value negotiations

Skills & Knowledge

·      Commercially astute with strong understanding of pricing, margins, and profitability

·      Strategic thinker with excellent analytical and problem-solving skills

·      Exceptional leadership, coaching, and people development capability

·      Highly effective communicator and negotiator

Personal Attributes

·      Driven, ambitious, and results-focused

·      Resilient and thrives in a competitive environment

·      Inspirational and hands-on leader

·      Customer-centric with a passion for delivering value

·      Innovative and forward-thinking

Why Join Us?

This is a unique opportunity to take ownership of a key business area, shape its future, and lead a talented team to deliver exceptional results. If you’re a strategic, high-energy leader ready to make a significant impact, we’d love to hear from you. Please note this role is retained by our current recruitment partner Yasmin Aslam and any speculative CVs from candidates or agencies will be forwarded to her for review. Thank you.