About Nothing
Nothing exists to make tech feel exciting again.
We’re building a different kind of technology company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look and feel to how we communicate and show up in culture, we believe technology should make you feel something.
Founded in London in 2020, we’ve grown from idea to global challenger in just a few years. Backed by GV (Google Ventures), EQT Ventures, and C Ventures, and investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’re now sold in 40+ markets with millions of users worldwide.
About The Team
DTC at Nothing is where the brand meets the bottom line. We run direct commerce globally, owning the customer relationship from first click to repeat purchase. CRM has grown fast: a strong subscriber base, an engaged audience, and a channel ready for its next chapter. That chapter is commercial. Revenue, retention, and lifetime value at the centre. A lifecycle programme built from scratch. And a content strategy worthy of the brand.
What You'll Do
- Set the global CRM strategy with revenue, retention, and LTV as the headline metrics; email runs as a commercial channel first
- Design the lifecycle programme end-to-end: onboarding, post-purchase, cross-sell, repeat purchase, win-back, and dormant reactivation
- Build the editorial backbone: a content calendar where every send has clear commercial or relationship intent, aligned to brand and product narrative
- Run a structured test-and-learn programme with proper hypotheses, holdouts, and rigorous measurement
- Build the reporting infrastructure from the ground up and translate results into clear next actions
- Partner with Marketing, Creative, Product, and Retail to align around customer experience and trade priorities
- Hire, coach, and develop the CRM team as it scales through 2026 and 2027