Senior Marketing Analyst
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Senior Marketing Analyst
London (Hybrid - 2 days in office)
World of Books
About Us
At World of Books, we’re on a mission to become the Planet’s Bookstore. Since 2002, we’ve been giving books a second life—reducing waste, promoting sustainability, and helping millions of readers discover affordable books worldwide.
Today, we’re the world’s largest seller of used books, operating across the UK, US, and Europe, with over 1,000 employees and proud B-Corp status. Backed by Livingbridge, we’re scaling fast—and we’re just getting started.
The Opportunity
We’re looking for a Senior Marketing Analyst to elevate our marketing analytics capability and help drive the next phase of growth.
This is a high-impact individual contributor role where you’ll partner with marketing, product, and tech teams to turn complex data into clear, actionable insights that shape commercial decisions.
What You’ll Be Doing
- Own and lead marketing analytics and reporting across key business areas
- Translate business questions into clear, insight-driven analysis (80/20 mindset)
- Deliver deep-dive investigations into performance drivers and opportunities
- Build datasets, dashboards, and automated reporting solutions
- Design and evaluate experiments (A/B, incrementality testing)
- Develop customer insights (segmentation, LTV, cohort analysis)
- Apply predictive analytics to forecast growth, churn, and demand
- Influence stakeholders with clear, commercially focused recommendations
- Collaborate cross-functionally with Marketing, Product, Tech, and Finance
What Success Looks Like (First 12 Months)
- Deliver analytics that directly drives measurable business value
- Become a trusted partner to stakeholders across the business
- Improve how teams use data to make decisions
- Contribute to scaling analytics best practices across the organisation
What We’re Looking For
- Strong experience in Marketing / Customer Analytics (ideally eCommerce or marketplace)
- Advanced SQL skills (Google Cloud environment preferred)
- Proficiency in BI tools (Tableau, Power BI, or Looker)
- Experience with Python or R (predictive modelling a plus)
- Expertise in:
- Funnel & behavioural analysis
- Experimentation & testing methodologies
- Large dataset handling & data validation
- Strong communicator—able to influence both technical and non-technical stakeholders
- Comfortable working in fast-paced, ambiguous environments
Why Join Us?
- Be part of a mission-driven, sustainability-focused business
- Work on high-impact projects that shape global growth
- Collaborate with smart, passionate teams across disciplines
- Thrive in a culture that values speed, simplicity, and innovation
- Help build a circular economy—one book at a time
Diversity & Inclusion
We’re committed to building a diverse and inclusive workplace. We welcome applications from all backgrounds, identities, and career paths.
Ready to turn data into impact? Apply now and help us write the next chapter.