Department: Marketing
Location: London
Compensation: £52,000 - £61,000 / year
Description
Go City is transforming the way people see and experience the world’s greatest destinations.
We give our customers total flexibility to choose the experiences, tours and activities they want to visit at incredible savings.
Backed by highly successful Private Equity firm Exponent and headquartered in Covent Garden, London, the business is highly profitable with 3+ million customers globally. We have ambitious plans to leverage these capabilities to drive the business’ continued growth. Go City is excited for like-minded, problem-solving individuals to join the team and make their mark on our future.
We listen to our customers, our partners and our team, to help improve our business every day. And that’s where you come in! For more information and to explore at our products, visit Gocity.com.
Key Responsibilities
We're looking for a sharp, commercially minded Paid Media Manager to own our paid media activity across the full consumer funnel — from mid-funnel display, paid social and retargeting through to top-of-funnel brand and awareness investment. This is a hands-on role: you'll build and traffic campaigns yourself, dig deep into the data, and translate what you find into strategic recommendations that shape how we think about media allocation and the consumer journey.
Right now, the primary focus is mid-funnel — driving consideration, engagement and conversion efficiency across paid social, display and retargeting. But as the business grows its ambition, so does this role. We are actively planning to scale into larger top-of-funnel investment across multi-channel brand activity — video, audio, connected TV and beyond — and we want someone who can grow into owning that too.
You'll sit at the intersection of executional excellence and analytical rigour — equally comfortable setting up a DV360 campaign or trafficking a DCO creative as you are building a full-funnel investment framework or making the case for a new brand channel test.
What You'll Do