Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and encouraging culture we've created makes this a place you'll feel right at home too.

We are the UK’s Number One homewares retailer offering over 100,000 products building a consumer-focused total retail business that delights customers through our multichannel operation.

About the team and the role

Our Brand Marketing team is here to grow love for our brand-boosting awareness and helping more people see us as the go-to for all things home. Whether it’s encouraging our lovely existing customers to pop back in more often, or welcoming new faces to discover what we’re all about, we do it all under our brand platform: ‘The Home of Homes.’

Sitting within the wider Brand Communications team (which includes PR, Influencer Marketing and Advertising), the organic social team brings our brand to life on platforms where our customers spend their time-Instagram, TikTok, Pinterest and Facebook. Creating content that’s engaging, watchable, shareable, and full of our personality.

As a team, we work closely with the Commercial, Digital Trading and Digital Marketing departments to ensure we promote the right products at the right times in the right channels and work with our Community team to spotlight how we as a business can give back through our charity and sustainability initiatives.

The Senior Social Media Executive will be a driven, proactive, and creative professional who is integral to the day‑to‑day running of our social media channels, as well as the creation of best‑in‑class social media content.

The ideal candidate will be a social media native with a sound understanding of our key social media platforms (Instagram, Facebook and Tiktok) and their KPIs, a strong interest in wider social media channels and will have the time management and creative skills to produce and publish content which is on brand, on brief and brings joy to our audiences.

Managing workflows, weekly plans, scheduling tools and writing briefs, you will be a brilliant communicator with a keen interest in production, working with a wealth of different teams (including PR, Studio, Planning and Design) to create content which beats benchmarks on our channels and is delivered impeccably.

With particular interest in short-form video and proven experience with video production, you’ll be our in-team expert on all things Tiktok, helping us grow the channel whilst working alongside the Social Media and Studio teams to hone your video production skills too.

In addition to BAU, you’ll have a knack for project management, producing content for various campaigns from product launches to charity events, generating ideas, attending shoots and evaluating success. Regular reporting is also key to the role, helping the team to improve performance and share insights with the wider business.

This hybrid role offers flexibility, with the option to be based in either our Leicester office or our London office.

What you'll be doing:

Manage the successful day-day production and publishing of content on our social media channels with the help of the Social Media Assistant.
Support the Senior Social Media Manager with the management and upkeep of the social media planner.
Manage rolling social media creative briefs for our copy and design team as well as shoot briefs with the support of the wider social team.
Plan, manage and analyse end-end campaigns on our social channels, producing content which fits the brief. Projects include everything from new product launches to seasonal events like Halloween and community-led initiatives like Pride or our Delivering Joy campaign.
Support the Social Media Manager in the production of best-in-class content for our social media channels with a particular emphasis on short-form video production. Foster excellent relationships with our studio and creative teams as well as external contacts to make this happen.

Act as the in-team expert for Tiktok, creating content for the channel which beats benchmarks and helps it grow. Work closely with our store and community teams to help brief and leverage content from staff and store accounts to drive added value and help align plans.

Regularly report on social activity to help share learnings with the wider business. Be comfortable presenting findings to a variety of stakeholders and in a variety of formats.

Act as a mentor to the Social Media Assistant, imparting knowledge and acting as a guide to help them flourish within the team.

Have a strong interest in Creator/ Influencer marketing, working collaboratively with the PR & Influencer team to maximise on Influencer activity, managing Creator and gifted partnerships where relevant.

Build brilliant relationships across the business to help share and supply our content where relevant for other channels to use including CRM, Paid Social etc.

Assist the wider team with processing invoices and managing budgets.

Have an interest in Paid Social/ Boosting, working with our internal paid social team and the Senior Social Media Manager as required to help our content work harder and beat our social benchmarks.

What we'll look for in you:

Platform confident: You know your way around Instagram, TikTok and Facebook and an interest in trends. You have experience of collaborating and launching social media campaigns, proven experience managing content plans and publishing social content and are able to talk confidently about social media in presentations to stakeholders.
Creative and full of ideas: You’re always coming up with fresh, exciting ideas to briefs and have a track record of creating standout social content that spark engagement and grow communities.
Insight-driven: A natural curiosity and interest in social media reporting and analysis.
TikTok obsessed: Proven experience with short-form video production and a keen interest in Tiktok.

An interest in influencer and creator marketing desirable.

All about the detail: You’ve got a sharp eye and a high bar when it comes to quality-because you know the little things matter.

Tuned into who we are: You get Dunelm-what we care about, what we stand for, and how to bring our brand values to life through thoughtful, meaningful content (Plus an avid homewares and interior fan is a bonus!)

Hands-on and humble: You’re ready to getting stuck into the day-to-day. You have an upbeat, can-do attitude, and a desire to learn from a warm and supportive team. Excellent time management skills. You have proactive attitude and problem-solving approach. Shows initiative and a team player.

A natural brand champion: You believe in what we’re doing, love what we stand for, and are excited to help share that with the world.

A natural communicator, on and offline

Proactive and solutions-focused: You stay cool under pressure, embrace the pace of retail, and always look for smart ways forward when challenges crop up.

Desirable skills:

Experience shooting content and managing video editing using tools such as Premiere Pro, Final Cut or InShot
Experience with social scheduling tools
Hands-on experience outreaching and managing influencer/ creator content
Experience within wider areas of brand marketing
Exposure to boosted posts/ Paid Social

Senior Social Media Executive-12 Months FTC

UK Visa Sponsorship Analytics