Senior Social Media Lead

The Senior Social Media Lead plays a key role in delivering high-impact social media activity across a portfolio of client accounts. Working within the Global Social Media team, this role leads day-to-day execution across content, paid campaigns, community management, and reporting, while driving performance and contributing to campaign strategy and optimization. This is a hands-on role for someone who knows social media inside out — from platform algorithms and content performance through to paid optimization and audience behavior. This role will be responsible for making campaigns work in practice, while using insight, experience, and judgement to continuously improve results. Success in this role requires deep platform knowledge, strong content judgement, and a proactive, delivery-focused mindset, alongside the ability to influence clients, elevate quality, and drive performance outcomes.

Duties and Responsibilities:

• Lead and execute day-to-day delivery of social media activity across assigned global client accounts, owning content, paid campaigns, community engagement, and reporting.
• Own performance and outcomes across accounts, ensuring activity delivers against agreed objectives and improves over time.
• Translate and refine campaign plans into effective execution, identifying opportunities to improve approach and performance.
• Contribute to the development of social strategies and campaign approaches using performance data, platform insight, and audience understanding.
• Act as a trusted client partner, confidently leading conversations, presenting performance and guiding recommendations.
• Partner with Brand and Client Services teams to align social activity with employer brand positioning, hiring priorities, and campaign objectives.
• Plan and manage content calendars, and brief and deliver high-quality content in collaboration with creative teams and clients, including support on content shoots.

• Support proposals, pitches, and go-to-market activity by contributing social media expertise and insight.
• Other duties as assigned.

Position Requirements

Education:

• Bachelor’s degree strongly preferred – Social Media, Marketing, Communications, Digital Marketing, Media or relevant field

Experience:

• 5+ years’ experience managing social media programmes across brands, agencies, or complex organisations
• Understanding of employer brand and the candidate journey, and how social media supports attraction and engagement
• Proven experience delivering both organic and paid social campaigns across multiple platforms
• Strong background in content strategy, editorial planning, and multi-channel storytelling
• Experience working across multiple markets, with an understanding of cultural and platform differences
• Confidence in analysing performance data and turning insights into clear, actionable recommendations
• Experience managing stakeholders and confidently presenting to clients

Exposure:

• Deep knowledge of major social media platforms, including algorithms, formats, and audience behavior
• Strong understanding of paid social campaigns, including setup, targeting, optimization, and budget management
• Strong copywriting and editing skills, with the ability to create high-performing social content
• Experience using social media management and analytics tools to track performance and generate insights
• Strong communication and presentation skills, with the ability to influence clients and internal stakeholders
• Highly organized, able to manage multiple projects, priorities, and deadlines
• Curious and proactive mindset, with a strong pulse on trends and platform changes
• Proficiency with Microsoft Office, including Outlook, PowerPoint, and Excel

Cielo is the world’s leading strategic Recruitment Process Outsourcing (RPO) partner. The industry has verified Cielo’s reputation for executing innovative solutions that provide business impact through numerous awards and recognitions, including its annual leadership position on the HRO Today RPO Baker’s Dozen listing, Peak Matrix Leader placement by Everest Group and Industry Leader designation by NelsonHall.

 Cielo is an equal opportunity employer and will not discriminate against any applicant for employment because of race, color, religion, sex, national origin, disability, age, genetic information, or any other status protected by state or local law for an individual who falls within the jurisdiction of such law.