SEO Executive
UK Visa Sponsorship Analytics
Occupation TypeAdvertising and marketing associate professionals
Occupation Code Skill LevelMedium Skilled
Sponsorship Salary Threshold
£41,700
(£21.38 per hour)
Standard minimum applies
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Description
About Us
Elder is a dynamic scale-up revolutionising the care industry by connecting older adults to self-employed carers through an innovative technology-driven introductory model. We are committed to using data-driven insights to continuously improve outcomes for our customers and carers.
About The Role
We’re looking for an SEO Executive to support our SEO Manager in growing elder.org’s organic performance across Google search and emerging discovery platforms. This role is ideal for someone with a strong grasp of SEO fundamentals who’s ready to apply them at scale in a fast-growing, purpose-led business.
You’ll work closely with the SEO Manager to help ensure elder.org is discoverable not just on Google, but across platforms where people increasingly search for information, including AI-powered search experiences like Google AI Overviews, AI Mode and ChatGPT.
What You’ll Be Responsible For
Core SEO support
You’ll Support Day-to-day SEO Activity, Including
You’ll help ensure elder.org is discoverable wherever people look for answers, including:
Elder is a dynamic scale-up revolutionising the care industry by connecting older adults to self-employed carers through an innovative technology-driven introductory model. We are committed to using data-driven insights to continuously improve outcomes for our customers and carers.
About The Role
We’re looking for an SEO Executive to support our SEO Manager in growing elder.org’s organic performance across Google search and emerging discovery platforms. This role is ideal for someone with a strong grasp of SEO fundamentals who’s ready to apply them at scale in a fast-growing, purpose-led business.
You’ll work closely with the SEO Manager to help ensure elder.org is discoverable not just on Google, but across platforms where people increasingly search for information, including AI-powered search experiences like Google AI Overviews, AI Mode and ChatGPT.
What You’ll Be Responsible For
Core SEO support
You’ll Support Day-to-day SEO Activity, Including
- On-page optimisation (e.g. meta titles and descriptions, heading structures, internal linking, and image optimisation)
- Updating and improving existing content to increase visibility, rankings and engagement
- Carrying out keyword research for new and existing pages, informed by user intent and search behaviour.
- Content production based on gap analysis and new keyword research
You’ll help ensure elder.org is discoverable wherever people look for answers, including:
- Supporting content optimisation to improve how it is surfaced in modern search experiences (e.g. AI Overviews, AI Mode, large language models)
You won’t be expected to lead complex technical projects independently, but you should be confident in understanding issues, explaining them clearly, and supporting implementation.
You’ll support the implementation of technical SEO improvements, such as:
- Identifying duplicate content, redirect issues or broken internal links using tools like Google Search Console and Screaming Frog
- Working with the SEO Manager and engineers to help prioritise and validate fixes.
This role goes beyond traditional website SEO. You’ll collaborate closely with other teams to maximise organic performance:
- Social: Work with the Social Media Manager to inform content topics and optimise discoverability (e.g. titles, captions, keywords) on our social media
- CRO: Work with the CRO Lead to support improvements to conversion rates on key landing pages, using SEO insights to inform testing and optimisation
- Product & Engineering: Collaborate on site improvements and new features, supporting the implementation of SEO best practices
- A solid understanding of SEO best practices, including content creation and technical SEO optimisations
- Comfortable working independently with these SEO and Analytics tools (you don’t need to be an expert in all of them):
- Google Search Console
- Ahrefs, SEMrush or similar
- GA4
- Screaming Frog
- Experience analysing performance data and turning insights into clear, prioritised recommendations
- Proactive and self-motivated – you spot opportunities and issues without needing constant direction
- Curious and eager to learn, especially through hands-on experimentation
- Comfortable working closely with an SEO Manager in a small team and taking ownership of defined areas of work
- Clear communicator, able to explain SEO insights to non-SEO stakeholders
- Keep up to date with SEO trends, Google algorithm updates and industry changes
- Strong interest in how AI, social search and changing user behaviour are reshaping organic discovery
- Enjoy testing ideas, learning from results, and iterating based on what works
- Experience in marketplaces, healthcare, or care-related sectors
- Familiarity with CMS platforms such as WordPress, Sanity or similar