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Build Fandom
Develop engagement strategies that turn followers into fans and product advocates
Deepen the emotional connection between consumers & Red Bull in the UK
Foster a proactive community of Red Bull brand & product advocates in the UK
Community Management
Embody the Red Bull tone of voice & brand personality online
Respond with wit, positivity & human emotion to consumers
Surprise & delight consumers with creativity, bespoke activations & Red Bull product
Manage the logistics of product delivery in a compliant way
Reporting & Insights
Understand how the internet feels & speaks about Red Bull in the UK
Develop insight-led approaches to encourage internet conversation
Report on the performance of community management activity
Drive an uptick in engagement on both Red Bull and consumer channels
Content Creation
Create viral and creative social media content for our brand & product
Deliver best in class social media performance and audience impact
Ensure all output abides by company brand guidelines
Platform Growth
Grow social media platforms through strategic publishing
Driving views, engagement & follower growth with UK consumers
Proven success in increasing engagement from high reach social media (= millions of followers)
Proven success in producing viral social media content (= millions of views)
Excellent communication, presentation, and interpersonal skills.
Ability to work independently and as part of a team with strong time management skills.
Commitment to Red Bull Values: Be Yourself, Go Beyond, Get Involved & Open & Honest
Strong written communication and accuracy, with a keen editorial sense
Innovative, creative and entrepreneurial mindset and a hunger to break the internet
Confident in presenting strategies and influencing key decision-makers
A determination to experiment and try new things
At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.