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Description
We are looking for a creative, design-led Social Media Executive to join our Group Socials team.
Reporting to the Digital Content Marketing Manager, you will help plan, design, create and publish social media content across our global group channels, with a focus on LinkedIn, Instagram and YouTube.
A core part of the role will be creating polished, social-first visual assets that are on brand, publish-ready and suitable for reuse across markets. You will bring our company story to life through strong visual storytelling across colleagues, customers, innovation, sustainability and leadership content.
Key Responsibilities
Content planning, graphic design and creation
Design high-quality, on-brand social assets, including static graphics, carousels, simple infographics, quote tiles, thumbnails and short-form video assets
Use Canva, Adobe Creative Cloud or similar tools to create polished, publish-ready content that follows brand templates and design guidelines
Turn corporate stories, ESG updates, innovation content, employer brand activity and leadership messages into clear, engaging social-first visuals
Develop reusable templates and content series that markets can adapt while staying on brand
Draft clear social copy that supports the visual asset and reflects the group tone of voice
Repurpose press releases, case studies, blogs and internal stories into design-led social formats
Success will be measured by stronger design quality, fewer reworks, greater consistency, stronger engagement with visual formats and increased reuse of Group templates and assets
Channel management and community
Schedule, publish and quality-check posts across LinkedIn, Instagram, YouTube and other agreed platforms
Check image crops, thumbnails, captions, links and platform-specific formatting before posts go live
Monitor comments, messages and mentions, flagging issues and responding where appropriate
Maintain content calendars and ensure posts are delivered on time
Review competitor and social trends, bringing forward ideas for visual formats, design treatments and content series to test
Collaboration and campaigns
Work with the Digital Team, Corporate Communications, HR, Sustainability and regional marketing teams to source stories, imagery, footage and creative inputs
Support paid and organic campaigns by designing, resizing and adapting social assets so they are on-brief and ready for activation
Help maintain and improve social media guidelines, design templates and best-practice playbooks
Manage drafts, feedback and version control through the approvals process
Performance and reporting
Track performance metrics including reach, impressions, engagement, clicks, followers and video views
Identify which creative formats, thumbnails, layouts and content series perform best
Run simple A/B-style tests where possible, such as different thumbnails, hooks, layouts, copy or formats
Share clear learnings with the team and wider markets to improve future content and design decisions
Governance and brand consistency
Ensure all posts and assets follow Rentokil Initial and local brand guidelines, including tone of voice, layout, typography, image treatment, accessibility and legal/compliance requirements
Maintain clear asset libraries, templates, naming conventions and design guidance so content is easy for markets to find, reuse and adapt
Requirements
Essential
2+ years' experience in social media, content, digital marketing or a similar role with a strong visual content creation focus
A portfolio or examples of social-first design work, such as graphics, carousels, thumbnails, simple infographics or short-form video assets
Confident using Canva, Adobe Creative Cloud or similar tools to create polished, on-brand assets for LinkedIn, Instagram and/or YouTube
Good understanding of design principles, including layout, typography, colour, visual hierarchy, image selection, accessibility and adapting assets for different social formats
Ability to take a brief and turn it into a clear, engaging visual concept with minimal rework
Strong writing skills and the ability to make complex topics clear and engaging
Comfortable using basic social analytics to understand which content and creative formats perform best
Strong attention to detail, organisation and ability to manage multiple creative tasks and deadlines
Desirable
Experience creating design-led content for B2B, corporate communications, employer branding, sustainability or thought leadership
Basic video editing, motion graphics, animation, image retouching, captioning or thumbnail design experience
Experience creating or improving social media templates, content series, playbooks or visual guidelines
Familiarity with Sprinklr, HubSpot or similar social platforms
Interest in testing and improving visual formats, hooks, thumbnails, layouts and creative approaches
Candidates should be prepared to share examples of previous social media design work or a small portfolio showing graphics, carousels, thumbnails, simple video assets or campaign visuals.
Benefits
Competitive salary
Hybrid working
Rentokil Initial Reward Scheme
23 days holiday, plus 8 bank holidays
Employee Assistance Programme
Death in service benefit
Healthcare
Free parking
At Rentokil Initial, our customers and colleagues represent diverse backgrounds and experiences. We take pride in being an equal opportunity employer, actively encouraging applications from individuals from all walks of life. Our belief is that everyone irrespective of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.
We embrace the differences that make each of our colleagues unique, fostering an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. To ensure that your journey with us is accessible if you hav
e any individual requirements we invite you to communicate any specific needs or preferences you may have during any stage of the recruitment process. Our team is available to support you; feel free to reach out to (joanna.sharpe@rentokil-initial.com) if you need anything
Be Yourself in Your Application! At Rentokil Initial, we value innovation, but we want to see the real you! While AI can help with structure and grammar, make sure your application shows your true passion and understanding of the role. A personal touch will help you stand out.
Social Media Executive | Rentokil Initial Careers | Hunt UK Visa Sponsors