Social Media Manager
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Job title: TikTok Lead Social Manager
Location: UK or US
Contract: Full time
About Pubity Group
Pubity Group is a social first media company building some of the biggest and most influential pages on the internet. We reach hundreds of millions of people every month by creating content that feels human, culturally relevant, and worth sharing.
TikTok is a critical part of our future growth. This role exists to make it exceptional.
The Role
We are hiring a TikTok Lead Social Manager to take full ownership of Pubity’s TikTok presence.
This role is responsible for everything on the platform, including strategy, content, people, growth, and performance. You will run TikTok as its own ecosystem within Pubity Group, with clear accountability and real autonomy.
This is not a junior or execution only role. You are expected to lead.
Key Responsibilities
Platform Ownership
- Own Pubity’s TikTok channel end to end
- Set and evolve the TikTok content strategy, formats, and posting cadence
- Be accountable for growth, engagement, and audience development, with a strong focus on the US
- Monitor platform changes and trends and act quickly on opportunities
Content and Creative Direction
- Define what high quality Pubity TikTok content looks like
- Build repeatable, scalable formats across UGC, originals, explainers, reactions, and series
- Maintain editorial standards, tone, and taste at scale
- Ensure content feels native to TikTok and aligned with Pubity’s brand
Team and Freelancer Management
- Hire, brief, and manage TikTok freelancers and contributors
Growth and Performance
- Track performance daily and weekly
- Analyse what is working and why
- Use data and insights to inform creative and strategic decisions
- Collaborate with analytics and operations teams to improve systems
Original Formats and Future IP
- Use TikTok as a testing ground for new ideas and formats
- Identify content with potential to scale into larger franchises or standalone channels
- Work closely with Editorial, Studio, and Commercial teams to develop winning ideas
Platform Relationships and Monetisation Readiness
- Own the day to day relationship with TikTok platform partners
- Stay ahead of new features, tools, and monetisation opportunities
- Ensure the channel is structured and prepared for revenue opportunities
What We Are Looking For
- Proven experience running a high growth TikTok account or portfolio
- Strong understanding of TikTok culture, trends, and storytelling formats
- Experience managing freelancers or small teams
- Ability to think strategically while executing at pace
- Strong editorial judgement and cultural awareness
- Comfortable owning performance and outcomes
What Success Looks Like
- Consistent growth and engagement on TikTok
- Clear, recognisable content formats audiences return for
- A strong and growing US audience
- A reliable, high performing freelancer team
- TikTok acting as a key growth and testing engine for Pubity Group
Why This Role
This is an opportunity to fully own one of Pubity Group’s most important platforms and shape how the brand shows up on TikTok at scale. You will have autonomy, responsibility, and the chance to build something meaningful.
Pubity Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us.