Social Media Manager & Content Strategist
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Footballco creates more football content, across more platforms & languages than anyone else, reaching over 700 million football fans across the world each month. Our consumer brands include GOAL, Mundial and many more – no one else has our reach or depth of understanding within the game. We’re a company with over 300 employees globally engaging a huge audience (our channels generate over 2 billion video views a month) and we work with exciting partners in the UK, US and around the world.
About the Role
Footballco is looking for a Social Media Manager & Content Strategist to join GOAL’s Content team in the UK.
You’ll be involved in GOAL’s daily social output and work closely with other teams (e.g. production) to create compelling content in GOAL’s tone of voice. You’ll also support the thriving ecosystem we have of commercial proposals and delivery for sponsorship and adaptation of Footballco IP.
This role is ideal for someone with years of blended experience publishing editorial and commercial content – understanding how audience interest sits at the heart of both, while being creative layering on brand objectives in a complementary way. The role can be done in a hybrid role from any UK location, with an ability to attend our London or Leeds offices for office attendance looked upon favourably.
Job Responsibilities
- Execute GOAL and its verticals’ social media strategy across platforms. We publish on TikTok, Instagram, YouTube, Facebook, X, Snapchat, Twitch, Discord and Spotify.
- Daily social publishing, community management and audience engagement, creating and overseeing detailed content rollout plans where applicable.
- Collaborate with our team and strategy on commercial proposals where sponsorship and adaptation of GOAL’s own IP is part of a response.
- Collaborate with our team and client services on commercial delivery where sponsorship and adaptation of GOAL’s own IP is part of a campaign.
Skills and Experience
- Passion for football and strong depth of knowledge of both the UK and global game.
- Minimum four years’ experience planning and publishing audience-driven content on social media channels.
- Experience working on commercial campaigns delivered for social media platforms within a publisher, sports, or agency environment.
- Proven track record of growing audiences and engagement across major social platforms.
- Deep understanding of football culture, fan communities, and the wider media landscape.
- Experience writing video scripts and content plans, as well as providing astute and actionable feedback for others within the team and in other departments would be ideal, or at the very least a willingness to pick up and learn the ropes.
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.