Social Media Manager - Personal Brand

We are looking for a highly organised and commercially aware Social Content Operations Manager to oversee the end-to-end execution of a fast-paced personal brand content strategy across multiple platforms.

This role will sit at the centre of the content operation, ensuring content is planned, produced, approved, scheduled, and published seamlessly across Instagram, Threads, YouTube, and X.

Key Responsibilities

Content Operations & Calendar Management

• Own and manage the master content calendar across all social platforms including Instagram, Threads, YouTube, and X
• Ensure all content moves efficiently through planning, scripting, approval, editing, scheduling, and publishing stages
• Build and maintain scalable workflows that improve efficiency and accountability across the content function
• Research and identify strategic engagement opportunities to support audience growth and strengthen brand positioning
• Proactively identify and resolve bottlenecks, delays, or operational risks before they impact delivery
  
  

Cross-Functional Coordination

• Act as the key liaison between stakeholders and the wider content team including editors, scriptwriters, designers, and videographers
• Lead weekly planning and production check-ins to monitor progress and ensure deadlines are met
• Brief team members on upcoming deliverables, timelines, and platform-specific requirements
• Manage approvals and sign-off processes to maintain publishing schedules
  
  

Scheduling & Publishing

• Schedule and publish content across Instagram, Threads, and X, ensuring all posts are optimised for format, timing, copy, tagging, and platform performance
• Repurpose long-form content including podcasts, interviews, and YouTube videos into engaging short-form assets such as Reels, clips, Stories, and carousel content
• Maintain a consistent pipeline of evergreen and repurposed content to support posting frequency during quieter production periods

Edit and create social-first content using existing assets and native platform tools where required

Strategy Execution

• Ensure all published content aligns with the wider content and brand strategy
• Maintain consistency in messaging, tone of voice, and positioning across all channels
• Identify opportunities to maximise engagement and reach by adapting content for platform-specific audiences and algorithms
  
  

About You



Experience & Skills

• Strong expertise across Instagram and Threads, with a clear understanding of platform trends, formats, and algorithm best practices
• Proven experience managing high-volume social content across multiple platforms simultaneously
• Operationally focused, with the ability to build systems, manage workflows, and hold teams accountable to deadlines
• Hands-on experience scheduling and publishing content across social platforms
• Experience working closely with content production teams including editors, videographers, and designers
• Strong understanding of social analytics and the ability to produce clear, insight-led reporting
• Excellent attention to detail and commitment to high-quality content execution
• Experience repurposing long-form video and audio content into short-form, platform-native assets
• Good understanding of audience growth strategies, content optimisation, and engagement tactics
• Strong awareness of current social trends, hooks, pacing, and high-performing content styles
• Highly proficient with native platform tools and social content workflows
• A genuine interest in entrepreneurship, digital media, and the creator economy would be advantageous
  
  

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.