Social Media Officer

About LAAT

London Academy for Applied Technology (LAAT) is a dynamic and growing higher education provider committed to delivering applied, industry-relevant education to diverse learners across the UK. With campuses in Central London, West London and South London, LAAT is an ambitious institution dedicated to innovation, inclusion and student success.

Role Overview

We are looking for a creative, driven and highly organised Social Media Officer to join our growing team. This is a hands-on, end-to-end role covering everything from on-site photography and videography through to content creation, graphic design, editing and publishing across all of LAAT's digital platforms.

The successful candidate will be responsible for building and maintaining LAAT's online presence, growing our audience and ensuring our brand is represented in a consistent, professional and engaging manner across all channels.

Key Responsibilities

Content Creation and Production

• Plan, shoot and edit high quality photos and videos across all LAAT campuses and events
  

• Create engaging, on-brand visual content including graphics, reels, stories and promotional materials
  

• Design digital assets using tools such as Canva, Adobe Photoshop, Premiere Pro or similar
  

• Develop content that reflects LAAT's values, culture and student life authentically
  

Social Media Management

• Manage and grow LAAT's presence across all social media platforms including LinkedIn, Instagram and Facebook
  

• Plan and maintain a content calendar ensuring consistent and timely posting across all channels
  

• Write compelling captions, posts and copy tailored to each platform and audience
  

• Monitor comments, messages and interactions, responding promptly and professionally
  

• Grow followers, engagement and reach organically across all platforms
  

Website and Digital Content

• Create, update and maintain content on the LAAT website
  

• Upload news, events, blogs and promotional content in a timely manner
  

• Ensure all website content is accurate, up to date and aligned with brand guidelines
  

• Liaise with relevant teams to keep course and programme information current
  

Analytics and Reporting

• Monitor and analyse performance metrics across all social media platforms and the website
  

• Provide regular reports on reach, engagement, follower growth and campaign performance
  

• Use data insights to continuously improve content strategy and audience engagement
  

Brand and Communications

• Ensure all content is consistent with LAAT's brand identity, tone of voice and visual guidelines
  

• Support the development and implementation of social media campaigns and promotional activities
  

• Collaborate with academic, admissions and operations teams to promote events, open days and key milestones
  

• Stay up to date with social media trends, platform updates and best practices
  

Person Specification

Essential

• Proven experience in social media management across LinkedIn, Instagram and Facebook
  

• Strong photography and videography skills including shooting and editing
  

• Proficiency in graphic design tools such as Canva, Adobe Photoshop or Illustrator
  

• Video editing skills using tools such as Adobe Premiere Pro, CapCut or similar
  

• Excellent written communication skills with the ability to write for different audiences and platforms
  

• Strong organisational skills with the ability to manage multiple projects and deadlines
  

• Creative eye with a strong sense of visual aesthetics and brand consistency
  

• Experience updating and managing website content
  

Desirable

• Experience working in a higher education or educational setting
  

• Knowledge of SEO and basic web management
  

• Experience running paid social media campaigns
  

• Familiarity with scheduling tools such as Hootsuite, Buffer or Later
  

• Understanding of analytics platforms such as Meta Business Suite, LinkedIn Analytics or Google Analytics