Technology Marketing Campaign Senior Specialist
CompanyBaker Hughes
Location
London, England, United Kingdom
Employment TypeFull-time
Posted At4/23/2026
UK Visa Sponsorship Analytics
Occupation TypeAdvertising and marketing associate professionals
Occupation Code Skill LevelMedium Skilled
Sponsorship Salary Threshold
£41,700
(£21.38 per hour)
Standard minimum applies
Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.
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Description
Job Title – Technology Marketing Campaigns Senior Specialist
Do you enjoy transforming complex technologies into compelling, market‑ready campaigns?
Do you want to help shape how Baker Hughes brings innovation to the world?
Join our Team
Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet.
Fuel your passion
As a Technology Marketing Campaigns Senior Specialist, you will play a key role within the Commercial & Technology Marketing (CTM) Center of Excellence. You will lead the planning, execution, and optimization of technology‑led marketing campaigns across the full product lifecycle—spanning New Product Introductions (NPIs), always‑on programs, and lifecycle campaigns that sustain momentum long after launch.
You will partner closely with technology, product management, commercial teams, segment marketing & communications, and regional stakeholders to translate complex technologies into clear, differentiated value narratives. Your work will activate these narratives through integrated, multi‑channel campaigns that drive awareness, engagement, and commercial impact across both IET and OFSE portfolios.
In this role, you will be:
Do you enjoy transforming complex technologies into compelling, market‑ready campaigns?
Do you want to help shape how Baker Hughes brings innovation to the world?
Join our Team
Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet.
Fuel your passion
As a Technology Marketing Campaigns Senior Specialist, you will play a key role within the Commercial & Technology Marketing (CTM) Center of Excellence. You will lead the planning, execution, and optimization of technology‑led marketing campaigns across the full product lifecycle—spanning New Product Introductions (NPIs), always‑on programs, and lifecycle campaigns that sustain momentum long after launch.
You will partner closely with technology, product management, commercial teams, segment marketing & communications, and regional stakeholders to translate complex technologies into clear, differentiated value narratives. Your work will activate these narratives through integrated, multi‑channel campaigns that drive awareness, engagement, and commercial impact across both IET and OFSE portfolios.
In this role, you will be:
- Developing integrated technology marketing campaign plans aligned to portfolio priorities
- Translating business and technology objectives into clear campaign strategies and KPIs
- Determining the right campaign model (launch, always‑on, lifecycle, hybrid) based on maturity and market readiness
- Leading NPI campaign activation aligned with NPD milestones and launch tiering
- Orchestrating development of launch‑ready assets across digital, content, and enablement channels
- Technology Campaign Strategy & Planning
- Developing and own integrated technology marketing campaign plans aligned to IET and OFSE portfolio priorities.
- Translating business and technology objectives into clear campaign strategies, including audiences, messaging, channel mix, and KPIs.
- Determining the appropriate campaign model (launch, on‑demand, lifecycle, hybrid) based on technology maturity and commercial objectives.
- New Product Introduction (NPI) Campaign Execution
- Leading the campaign activation layer of NPIs/NPDs in partnership with Product Marketing, Technology & Engineering, and product line teams.
- Aligning campaign plans with NPD milestones, launch tiering, and go‑to‑market strategy.
- Orchestrating development of launch‑ready assets including messaging, content, digital activations, and sales enablement.
- Supporting Tier 1 and Tier 2 launches with hands‑on execution and campaign leadership.
- On‑Demand & Lifecycle Campaigns
- Designing and execute always‑on and lifecycle campaigns that sustain market presence and pipeline growth.
- Refreshing and reactivate campaigns based on market signals, customer feedback, commercial priorities, and performance insights.
- Partnering with segment and regional teams to localize and activate campaigns while preserving core value propositions.
- Have 7–10+ years of experience in product marketing, technology marketing, or B2B campaign management.
- Have bring proven experience leading complex product or technology campaigns across launch and always‑on models.
- Have demonstrate strong ability to translate technical concepts into compelling campaign narratives.
- Have experience operating effectively in global, matrixed organizations.
- Have balance strategic thinking with hands‑on execution.
- Technology & product marketing campaigns
- Integrated campaign planning and orchestration
We recognize that everyone works differently. In this role, we offer flexible working patterns that support productivity and work‑life balance.
Working with us
Our people are at the heart of what we do. We foster an environment where teams are empowered, engaged, and able to bring their authentic selves to work. We invest in well‑being, professional development, and leadership growth to help every individual thrive.
Working for you
When you join Baker Hughes, you can expect:
- Contemporary work‑life balance policies and wellbeing programs
- Comprehensive private medical care
- Life insurance and disability coverage
- Tailored financial programs
- Education assistance
- Generous parental leave
- Mental health resources
- Dependent care support
- Additional voluntary benefits
This position is eligible for our comprehensive and competitive benefits package, which can be found here
, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
The Baker Hughes internal title for this role is: Communications Senior Specialist - Customer/Marketing Comm
About Us:
We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.
Join Us:
Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let’s come together and take energy forward.
Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
R163341
The Baker Hughes internal title for this role is: Communications Senior Specialist - Customer/Marketing Comm
About Us:
We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.
Join Us:
Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let’s come together and take energy forward.
Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
R163341