TikTok Shop Business Manager
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (32.0%).
Occupation TypeManagers and directors in retail and wholesale
Occupation Code Skill LevelMedium Skilled
Sponsorship EligibilityIneligible for Sponsorship
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Description
TIKTOK SHOP BUSINESS MANAGER
London - Wimbledon
Hybrid working - 2 to 3 times per week in the office | Full‑time
This role doesn’t sit on the sidelines of social commerce.
It runs it.
TikTok Shop is where content becomes commerce in real time — where creators sell, communities convert, and trends turn into GMV overnight. As TikTok shop manager, you own this space end‑to‑end: the strategy, the performance, the execution — and the results.
THE ROLE
OPTIMIZE, ENABLE, INNOVATE!
As our TikTok Shop Business Manager, you are the day‑to‑day owner of Coty's TikTok Shop business. You will scale GMV profitably by turning platform behaviour into commercial action — across assortment, affiliate commerce, content, live shopping, and operations — in a fast‑moving, test‑and‑learn environment where momentum matters.
You will manage:
Own the TikTok Shop business
London - Wimbledon
Hybrid working - 2 to 3 times per week in the office | Full‑time
This role doesn’t sit on the sidelines of social commerce.
It runs it.
TikTok Shop is where content becomes commerce in real time — where creators sell, communities convert, and trends turn into GMV overnight. As TikTok shop manager, you own this space end‑to‑end: the strategy, the performance, the execution — and the results.
THE ROLE
OPTIMIZE, ENABLE, INNOVATE!
As our TikTok Shop Business Manager, you are the day‑to‑day owner of Coty's TikTok Shop business. You will scale GMV profitably by turning platform behaviour into commercial action — across assortment, affiliate commerce, content, live shopping, and operations — in a fast‑moving, test‑and‑learn environment where momentum matters.
You will manage:
Own the TikTok Shop business
- Define and execute the TikTok Shop strategy by brand, aligned to UK&I commercial priorities
- Own GMV, sell‑out performance, and core commercial KPIs
- Translate TikTok trends into clear actions across range, bundles, promotions, and content focus
- Act as the single point of ownership for TikTok Shop across iconic brands
- Lead TikTok Shop assortment and range strategy in partnership with Brand, Category, and Supply teams
- Create TikTok‑exclusive bundles and value propositions that feel native to the platform
- Own affiliate performance across GMV, content volume, engagement, and conversion
- Own the full product lifecycle: launches, pipe‑fill, replenishment, run‑down and discontinuation
- Forecast NPD performance and actively manage slow‑moving or at‑risk stock
- Manage live‑streaming partners to scale frequency, quality, and commercial return
- Partner with Digital and Media teams to shape and optimise TikTok Shop media strategy
- Ensure paid media, live activity, and promotions are aligned to stock and commercial priorities
- Own TikTok Shop forecasting, stock, and order management
- Monitor stock‑in‑trade closely and proactively manage risks and opportunities
- Place orders in line with forecasts, launches, and promotional plans
- Support Customer Service teams on fulfilment, orders, and issue resolution
- Build and manage the TikTok Shop promotional calendar and execution
- Pull and analyse TikTok Shop performance reports
- Track KPIs vs benchmarks and targets
- Deliver clear performance read‑outs with actions and recommendations
- Use data to inform range decisions, affiliate focus, promotions, and media investment
You are a hands‑on commercial operator with a genuine obsession for TikTok and social commerce.
You’re comfortable owning performance end‑to‑end, moving fast, and making decisions with imperfect information. You don’t wait for permission — you test, learn, and scale.
- Strong commercial and operational mindset with a bias for action
- Experience in FMCG, beauty, or ecommerce environments
- High enthusiasm for TikTok, social commerce, and affiliate‑driven growth
What We Offer
This is a chance to own something meaningful, visible, and fast‑moving within a global beauty leader. You’ll work with ambitious teams who value speed, curiosity, and accountability — and who understand that TikTok doesn’t wait.
Coty’s global omni‑working policy allows you to work up to 50% of your month remotely — because flexibility fuels performance.
About Us
Our people make us who we are. They are the ones who turn platforms into businesses and ideas into growth. If you want to think bigger, move faster, and build what’s next — we’d love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion, creating a workplace where everyone can be their authentic self.