Own the demand side of the P&L; in particular revenue and brand & marketing budgets / KPIs;
Lead eCommerce Trading - all visual merchandising of your stores from products to signposting and engaging content that makes a sale today, including the analytical and CRO tools that will help us unlock greater insight to build hypothesis to test and generate incremental output on our KPIs;
Lead Paid Media (Acquisition) team to align on activity, you need them to deliver high volume of high quality traffic to hit our objectives;
Lead all Customer Retention tactics and deliver best practice in eCRM, Segmentation, Customer Insight, Loyalty / VIP, community programmes and other emerging channels;
Set, monitor CPA/CaC and LTV by customer segment to deliver ‘profitable’ retention activity for Jaded London and establish KPIs for yourself/your team to work against;
Build, deploy and sustain Trading / Demand collaboration between all functions in the business, resulting in the business having clarity on short to medium term tactics, objectives;
Build a foundation to share more and better insight than our peer group / competitors with our 3rd party partners; make Jaded London famous with our partners at being the best at eCommerce.
Support and Challenge the Technology team to design, develop and deploy the tools you need to deliver your objectives;
Work closely with the Brand & broader Commercial / Sales teams and feed in tactical, irresistible offers / promotions into the Jaded London campaign calendar;
Work closely with Commercial / Finance Analyst/s to unlock, Customer Insight (through deep segmentation), Marketing Insight, Business Insight which leads to optimisation of your activity;
Hire, lead and coach a leading-edge team to help execute against goals;
Provide expertise on current eCommerce industry best practice, with CRO, CpA & LTV focus;
Keep up to date with eCommerce & CRO / Trading best practice of tomorrow through training, research etc;

Positively impact and influence internal stakeholders and external partners;

Effectively communicate and collaborate with Jaded London stakeholders;

Uphold Jaded London’s PLAYBOOK;

Think like a customer, all the time, every day.

Success in 6 months looks like:

Jaded London is on track to deliver annual net revenues of £50m in 2024/25. Whole business has clarity on strategic / tactical plan for 2025/26

Success in 2 years looks like:

Jaded London is on track to deliver >£70m annual net revenues
USA has become the largest contributor to sales and we’re expanding into new markets outside USA & UK
CpA : LTV increased by >50%
Increase net revenues while reducing costs (and improving customer experience) all possible for the right candidate :-)

Ecom/ Commercial Director

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