
Comarch Loyalty is a global loyalty and marketing automation platform available as SaaS (Comarch Loyalty Cloud), External Cloud and On-Premise/Hybrid. The product is end-to-end, AI-powered, no-code and API-centric — serving retail, travel, banking, telco and FMCG across Europe, North America, MENA and APAC. The customer engagement / loyalty / CDP market has entered a phase of aggressive consolidation and AI-led personalization. The rise of SaaS-native players (Talon.One, Antavo, Braze, Bloomreac