Brand & Digital Marketing Manager

Job Title: Brand & Digital Marketing Manager – Gorenje

Department: Marketing

Contract Type: Full time, permanent

Location: London, travel to Leeds office once a week

About the Role

We are looking for an experienced and commercially minded Brand & Digital Marketing Manager to lead the development and launch of Gorenje in the UK market.

With Gorenje SDA products planned to launch in the UK, this is an exciting opportunity to build the brand's UK presence from the ground up. You will support our emerging retail channels, including TikTok Shop, Affiliate Marketing, Direct-to-Consumer (D2C), and other new digital routes to market.

You will take ownership of all Gorenje related brand and digital marketing activities, working closely with UK commercial teams, European and global stakeholders, agencies, retail partners, and other external partners.

Main Responsibilities:

Brand Strategy & UK Launch

• Develop and execute the UK brand strategy for Gorenje, aligned with the wider European and global brand direction.
• Lead the brand and marketing preparation for the UK launch of Gorenje products.
• Establish a clear UK brand positioning, proposition, target consumer, messaging, and communication strategy.
• Develop an integrated go-to-market marketing plan covering pre-launch, launch, and post-launch activities.
• Build brand awareness, consideration, and engagement within Gorenje's target UK consumer segments though digital marketing.
• Ensure a consistent brand identity, tone of voice, and consumer proposition across all UK touchpoints.
• Monitor consumer trends, competitor activity, category developments, and emerging digital behaviours to identify opportunities for the brand.

Digital Marketing & Consumer Acquisition

• Develop and manage Gorenje's UK digital marketing strategy, with a strong focus on driving awareness, traffic, engagement, and consumer acquisition.
• Plan and execute digital campaigns across paid social, paid search, display, video, SEO, CRM/email, influencer marketing, and other relevant digital channels.
• Develop and manage the Gorenje UK website to deliver a best in class user experience.
• Manage digital media investment and continuously optimise campaigns based on performance and ROI.
• Use consumer insights, digital analytics, and campaign data to improve targeting, engagement, and conversion.

Social Media, Content & Influencer Marketing

• Develop and manage Gorenje's UK social media and content strategy.
• Build an engaging content calendar covering product launches, brand storytelling, lifestyle content, campaigns, and key commercial periods.
• Develop a strong social media presence for Gorenje in the UK, with particular focus on Tiktok and Meta platforms relevant to the target consumer.
• Develop marketing activity that supports traffic and sales through TikTok Shop, Affiliate Marketing, Amazon, D2C, and other emerging channels.
• Identify opportunities to work with creators, influencers, KOLs, and other content partners to build awareness and consideration.
• Work closely with the sales team to align creator and content activity with TikTok Shop and Affiliate Marketing opportunities.
• Manage the localisation and creation of marketing assets, ensuring European and global content is relevant and effective for UK consumers.
• Ensure all content consistently reflects Gorenje's brand positioning, visual identity, and tone of voice.

Emerging Channel Marketing

• Work in close partnership with the Emerging Channel & Operations Manager to develop integrated marketing and commercial plans across Gorenje's key routes to market.

D2C & Digital Consumer Experience

• Support the development of Gorenje's UK digital consumer journey and D2C presence.
• Ensure brand content, product information, campaign materials, and digital assets are engaging, consistent, and up to date.
• Work with the Emerging Channel & Operations Manager and relevant internal teams to optimise the consumer journey from brand discovery through to purchase.
• Develop digital content and campaigns designed to drive qualified traffic to Gorenje's sales channels.
• Analyse website and campaign performance to identify opportunities to improve consumer engagement and conversion.

Cross-Functional Collaboration

• Build a strong working partnership with the sales team, ensuring marketing and commercial plans are closely aligned.
• Work closely with Product teams to understand product propositions, USPs, launch timings, and target audiences.
• Collaborate with European and global Gorenje teams to ensure UK activity aligns with wider brand strategy while remaining relevant to the UK market.
• Manage relationships with creative, media, PR, digital, influencer, and other external agencies and partners.
• Work cross-functionally with Ecommerce, Product, Sales, Supply Chain, Finance, and other relevant teams to support the successful development of the Gorenje business.

Budget & Performance Management

• Manage the Gorenje UK marketing budget, ensuring investment is allocated effectively across channels and campaigns.
• Establish clear KPIs and measurement frameworks for brand and digital marketing activity.
• Monitor and report on brand awareness, traffic, engagement, consumer acquisition, campaign performance, and return on marketing investment.
• Work with the Emerging Channel & Operations Manager to understand the relationship between marketing investment, channel traffic, conversion, and sales performance.
• Use data and consumer insights to continuously optimise marketing activity and investment.
• Provide regular performance updates, analysis, and recommendations to senior management and relevant stakeholders.

Requirements

• Strong experience in Brand Marketing and Digital Marketing, ideally within a consumer-facing business.
• Demonstrable experience developing and executing integrated brand and digital marketing strategies.
• Strong understanding of digital marketing channels, including paid social, paid search, SEO, content, CRM, social media, and influencer marketing.
• Strong understanding of the relationship between digital marketing, consumer acquisition, ecommerce, and sales conversion.
• Experience managing marketing agencies, campaigns, budgets, and multiple stakeholders.
• Strong commercial mindset with the ability to connect marketing activity to traffic, conversion, and revenue.
• Strong analytical skills and experience using data and insights to evaluate and optimise marketing performance.
• Excellent project management, communication, and stakeholder management skills.
• Ability to work independently and take ownership in a fast-moving and developing environment.
• Experience with social commerce, TikTok, influencer/creator marketing, D2C, or affiliate-driven ecommerce is desirable.

Benefits include, but are not limited to:

• Competitive salary with bonus scheme
• Pension contributions
• 25 days of holiday plus UK Bank Holidays
• Long service awards
• Salary sacrifice schemes
• Discounts on Hisense products
• Access to a shopping discount portal
• Restaurant and café discounts at our Leeds office

About Gorenje

Founded in 1950, Gorenje is a well-established European home appliance brand with a strong heritage in design and innovation. The brand offers a wide range of home appliances that combine distinctive European design, smart technology, and practical functionality to meet the needs of modern consumers.

Part of the Hisense Group, Gorenje has an established presence across Europe and international markets and continues to build on more than 75 years of experience in the home appliance industry.

About Hisense

Founded in 1969, Hisense is a global leader in technology for your home. We are passionate about making life enhancing technology accessible to the world through our innovations in televisions, laundry, refrigeration and other home appliances.

To discover more about Hisense UK, please visit Hisense UK About

IMPORTANT NOTICE

• We are an equal opportunity employer committed to creating a diverse and inclusive workplace. We welcome applications from candidates of all backgrounds, and all qualified applicants will be considered without regard to race, colour, religion, gender, sexual orientation, national origin, disability, or any other characteristic protected by law.

• As a courtesy, we strive to acknowledge all applications. However, due to the high volume of applications, we regret that we may not be able to respond to every applicant, we can only guarantee that shortlisted candidates will be contacted.

• By submitting your application, you acknowledge that your personal data will be processed for recruitment purposes in accordance with UK data protection legislation. We may retain your details for up to 24 months following the conclusion of the recruitment process in order to consider you for future opportunities, unless a longer retention period is required by law. Your personal data may also be shared with affiliated companies within the Hisense Europe Group where necessary to support the recruitment process. You may withdraw your consent at any time by emailing us at huk.hr@hisense.com