Communications Officer

Full Time- 37 hours per week

Overview

This position plays a key role in executing an integrated communications program to increase brand awareness, drive lead generation, and deepen engagement with key stakeholders for PML Applications.

Responsibilities

This full-time position would coordinate efforts across multiple channels including social media, public relations, digital marketing, events, and direct stakeholder outreach. Responsibilities:

Social Media Management

• Oversee corporate social media channel(s)
• Develop and implement a content calendar aligned with business development campaigns
• Write compelling copy and select engaging visuals for posts
• Monitor channels, engage with audiences, and join relevant conversations
• Track performance metrics and provide reports on social media KPIs
  
  

Media Relations

• Draft press releases, media advisories and pitch materials
• Coordinate interviews, profiles, bylines and speaking opportunities
• Build and maintain the media list of key industry contacts
• Monitor news and identify opportunities for PML Applications commentary
• Amplify media coverage on social media and internal channels.
  
  

Digital Marketing

• Explore options for digital marketing team and work with the PML MarComms function on website updates, content development and SEO
• Assist with email campaigns and marketing automation initiatives (in support of business development)
• Provide content and creative support for paid digital campaigns
• Track website metrics including traffic sources, bounce rates and conversions
  
  

Events

• Coordinate logistics for events which PML Applications sponsors, attends or hosts
• Develop event promotions including social media, email invitations and website
• Assist with onsite staffing of booths/sessions and create event recaps

Track event metrics such as registrations, leads generated and costs.

Stakeholder Engagement

• Maintain stakeholder database and manage outreach cadence (alongside Business Development)
• Develop newsletters, email communications and presentation materials
• Assist with planning and executing stakeholder meetings and events
• Monitor stakeholder sentiment across channels and news sources
  
  

General

• Contribute to monthly MarComms PALEC report highlighting activities and results
• Monitor channels for customer service/reputation management needs
• Ensure brand and messaging consistency across all communications
• Identify new communications tactics, tools and emerging channels to test
• Proofread and edit all external-facing communications materials
• Pitch in on other projects and responsibilities as needed
  
  

Qualifications

• Bachelor's degree in communications, marketing, PR, journalism or related field
• 3-5 years of experience in communications, marketing, PR or social media roles
• Excellent writing, editing and communications skills
• Strong project management and organizational abilities
• Proficient with communications tools like Hootsuite, MailChimp, WordPress, etc.
• Experience with web analytics, SEO, marketing automation a plus
• Self-motivated with the ability to work independently and multi-task
• Detail-oriented with a focus on quality, consistency and results
• Familiarity with the maritime sector a plus
  
  

The Communications Officer role is crucial for coordinating and implementing the various communications initiatives in a cohesive, integrated manner. The person in this role will work cross-functionally across the company to execute an impactful, data-driven program that elevates PML Applications brand reputation and engagement with target audiences.

Closing date: Friday 10th January 2025

Interviews will be held on: Monday 20th January 2025

CV and Cover letter to be sent.