Content Insights Manager, Unscripted

Content Insights Manager, Unscripted

14 Months Fixed Term, Maternity Cover

Office location: ITV White City, London | Hybrid

The team

ITV is on a mission to Supercharge Streaming and Optimise Broadcast with data and insight right at the centre of our strategy. Our Insights Group brings the voice of our audiences into the heart of our business. They make sure our viewers and users play a part in every decision we make, as they put the ITV Way to work to build brand new relationships that go much further than just TV.

Working right across ITV, they're the people behind our forecasts about the future strategy for television. It's about helping every part of our business better understand who our viewers are, and what they want. Which means their influence reaches from strategy, to commercial, studios, commissioning, scheduling, brand, online, and more.

The role 

We're seeking an Insight Manager to work within the Content Insight Team. The Content Insight Team work closely with Commissioning and Scheduling to deliver key insights and bring the voice of the audience to the heart of key decision making. The role will work primarily across Factual, News and Entertainment programmes, working closely with the Senior Insight Manager to help deliver key insights on our programmes, genres and channels. 

Responsibilities:

• Ratings Analysis: Monitoring and reporting of programme performance 
• Collaborate closely with the Content Data Analysts to drive the automation of performance dashboards and streamline reporting processes
• Strategic Stakeholder Management: Build and maintain high-impact relationships with the Commissioning Team to ensure audience insights are integrated into the creative lifecycle of Content – from Pre to Post Broadcast Research
• Multi-Methodology Research: Design and lead end-to-end research projects using a blend of quantitative and qualitative methods 

Questionnaire Design & Execution: Develop and analyse questionnaires to gather feedback on Content

Qualitative Insights: Facilitate or commission focus groups to gather "deep-dive" audience feedback, when required

Data Storytelling: Translate complex data sets into compelling, visually engaging presentations that "tell the story” of the viewer to non-analytical creative stakeholders

Market & Trend Analysis: Keep the Commissioning Team abreast of broader cultural trends, emerging genres, and international shifts to ensure content remains relevant and innovative.

Skills you’ll need (minimum criteria)

• Industry Expertise: Deep understanding of ITV, BARB, First Party Data, Programmes and Viewers 
• Data Analysis & Interpretation: Strong capability in analysing various data sets to extract meaningful insights and trends. 
• Project Management: Expertise in overseeing qualitative and quantitative research projects from initiation to completion.
• Qualitative and Quantitative Research Experience: Knowledge and experience of various research methodologies to deliver impactful insights
• Relationship & Stakeholder Management: Proficiency in building and maintaining strong relationships
• Innovation & Modernisation: Aptitude for embracing change and efficiencies, automating processes, and modernising reporting and projects

Other things we’re looking for (key criteria)

• Communication & Presentation Skills: The ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients is essential.
• Data Visualisation: Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
• Creativity & Innovation: A mindset that fosters ingenuity within the team and drives the development of modern and impactful projects.

A passion for TV Content, and ITV, with an excellent understanding and interest in Unscripted Content

Experience in building relationships with Creative Stakeholders

ITV is for everyone.

ITV strongly encourages applications for this role from Deaf, Disabled and/or Neurodivergent people.  As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage* (minimum criteria above).

We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com. 

Find out more about applying with a disability.

* There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Because those who make an impact deserve to be rewarded for it.

ITV offers some great rewards and benefits including:

• Flexible working with a range of options
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life