CRM & Loyalty Manager - THG Nutrition
THGManchester, England, United Kingdom
Added 30 Jul · still live
Not disclosed
Salary
Not disclosed by employer
—
Going rate
Skilled Worker going rate
This role may qualify for a Skilled Worker visa
SOC 2229 is an eligible occupation, but we classified this role with low confidence (48% match). If the code is right — and THG is a licensed sponsor — it should qualify, but double-check the occupation eligibility rules against the actual role.
About the role
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Role: CRM & Loyalty Manager
Brand / Business Unit: CRM | Myprotein
Reporting to: Head of Retention & Loyalty
Location: THG ICON 1, 7-9 Sunbank Lane, WA15 0AF (Fully office based)
THG Nutrition:
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.
Role Overview
The CRM & Loyalty Manager is responsible for owning and optimising the full customer lifecycle across CRM channels for Myprotein within THG Nutrition, driving retention, repeat purchase, and lifetime value through data-led, multi-channel marketing at scale.
Key Responsibilities
Lifecycle Ownership
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Role: CRM & Loyalty Manager
Brand / Business Unit: CRM | Myprotein
Reporting to: Head of Retention & Loyalty
Location: THG ICON 1, 7-9 Sunbank Lane, WA15 0AF (Fully office based)
THG Nutrition:
THG Nutrition is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, and its family of brands, Myvegan, Myvitamins and MP Activewear. Our brands and people exist to break boundaries; to power and empower those who want more.
Role Overview
The CRM & Loyalty Manager is responsible for owning and optimising the full customer lifecycle across CRM channels for Myprotein within THG Nutrition, driving retention, repeat purchase, and lifetime value through data-led, multi-channel marketing at scale.
Key Responsibilities
Lifecycle Ownership
- Own the end-to-end CRM customer lifecycle across acquisition, onboarding, retention and reactivation, defining key lifecycle moments that enhance engagement and customer experience.
- Optimise CRM journeys across web and app using personalised communications, segmentation and engagement strategies to drive loyalty, repeat purchase behaviour and customer lifetime value.
- Develop and execute loyalty initiatives including rewards and personalised experiences that strengthen customer relationships, increase retention and encourage brand advocacy.
Segmentation & Personalisation
- Develop and refine customer segmentation strategies using behavioural, transactional and lifecycle data
- Deliver highly personalised and targeted communications to improve engagement and conversion
- Continuously optimise targeting strategies to increase relevance and performance
- Plan and execute CRM campaigns across email, SMS, push notifications and on-site messaging aligned to trading calendars and product launches
- Build and optimise automated lifecycle journeys including welcome, abandonment, post-purchase, replenishment and win-back flows
- Partner with brand, marketing and ecommerce teams to ensure CRM activity supports commercial priorities and revenue targets
- Lead structured A/B testing across content, timing, incentives & creative execution
- Analyse test results to identify performance drivers & customer behaviour insights
- Apply learnings to continuously improve retention, conversion rates & CLTV
- Monitor and analyse CRM performance across key metrics including open rate, CTR, conversion rate, revenue per send and retention
- Translate performance data into actionable insights and strategic recommendations
- Report on campaign effectiveness and lifecycle performance to key stakeholders across the business
- Proven experience in CRM, lifecycle marketing, or retention-focused roles within ecommerce
- Strong understanding of customer segmentation, behavioural marketing and lifecycle strategy
- Experience working with CRM and marketing automation platforms (e.g. Braze, Bloomreach, Klaviyo etc)
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Develop your expertise through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP), which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
- We are an equal opportunities employer.
Please email talent@thg.com if you require any additional support or need to make any adjustments to our recruitment process. You don’t need to disclose your disability or condition; you just need to let us know what support you need or changes you need to make. If you’re not sure, we can work with you to explore the available options.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
This description is the source posting as it read when we added it. We are not affiliated with THG, so check their own site for the current details.
Where this offer sits in the market
SOC 2229 · UK · ONS ASHE 2025 · ~15k in sampleP25 £30kP75 £49k
£30kmedian £38k£49k
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Does this job guarantee visa sponsorship?
Not necessarily. THG holds a sponsor licence, but sponsorship for a specific hire is always the employer's decision. Be upfront in your application that you'll require it.
What salary is needed for this role to be eligible?
Skilled Worker roles must clear both the general salary threshold and the occupation-specific going rate. See our occupation eligibility guide for the current figures.