Digital Activation Business Director

Company Description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Job Description

Performance Business Director

The North Face | Zenith International | LondonWe are hiring a Performance Business Director to lead digital media activation for The North Face, one of the world's most recognised outdoor brands. This is an opportunity to shape performance strategy across international markets, lead a large team of digital specialists, and deliver measurable business impact through innovative media solutions. Working at the intersection of strategy, activation, technology and commercial leadership, you'll play a key role in helping a global brand continue to grow and evolve. If you're passionate about digital excellence, commercial impact and developing high-performing teams, we'd love to hear from you.

Responsibilities

What you'll be doing

• Lead digital media activation across paid social, paid search and programmatic channels to deliver business and performance objectives.
• Act as the senior strategic partner across the client's digital business, building trusted relationships with key stakeholders.
• Own digital investment strategy and commercial delivery, ensuring strong performance and value creation.
• Collaborate with media partners to identify new opportunities, innovation and growth.
• Oversee the quality, effectiveness and continuous improvement of digital activation across a team of more than 20 specialists.
• Partner with strategy, planning and operations teams to deliver an outstanding client experience.
• Lead, coach and develop teams across multiple locations, creating an inclusive and collaborative culture.

Qualifications

Skills we're looking for

• Strong experience across digital strategy, planning and activation within paid social, search and programmatic media.
• Experience leading large teams across different locations and markets.
• The ability to build credibility and influence with senior client stakeholders.

Commercial expertise with experience managing investment strategies, partnerships and business performance.

Strong leadership skills with a collaborative and people-focused approach.

Excellent problem-solving abilities and a track record of improving processes and outcomes.

A passion for digital media, innovation and delivering measurable business impact.

Additional Information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. 

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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