Director, Commerce Delivery & Capability (UK)

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

2293 - Director, Commerce Delivery & Capability (UK)

Role Summary and Impact

The Commerce Delivery & Capability Director (UK) is a senior leadership role responsible for how commerce is executed and scaled across the UK business.

This role owns the end-to-end delivery model across retail media activation and embedded commerce teams, ensuring consistent, high-quality execution across all clients. It is accountable for building the systems, standards, and capabilities required to deliver performance and enable scalable growth.

Working in close partnership with the VP, Commerce UK and VP, Commerce Strategy & Consultancy, this role ensures commerce strategies and solutions are effectively operationalised and embedded within client organisations.

 

Key responsibilities

Own the commerce delivery model

• Define and lead the end-to-end commerce delivery model across activation and embedded teams
• Establish standards for execution excellence across all clients
• Ensure delivery is consistent, scalable, and aligned to client objectives

Lead activation at scale

• Own all retail media activation (onsite and offsite)

Drive performance excellence across optimisation, pacing, reporting, and QA

Ensure campaigns are executed effectively, efficiently, and to a high standard

Build capability and systems for scale

• Design and implement operating models, playbooks, and delivery standards
• Build capability frameworks and training programmes across teams
• Drive consistency, efficiency, and quality across all delivery functions

Drive integration across channels

• Ensure commerce is fully embedded within wider media execution (search, social, programmatic)
• Align with cross-channel teams to deliver joined-up activation
• Enable connected execution across platforms and disciplines

Own performance and governance

• Set and track performance benchmarks and KPIs
• Identify and resolve delivery risks, inefficiencies, and gaps
• Embed a culture of continuous improvement and operational rigour

Influence client outcomes

• Partner with VP Commerce UK to support client performance and growth agendas
• Contribute to client conversations where execution and delivery are critical
• Ensure delivery aligns to commercial objectives and measurable outcomes

Key relationships

• VP, Commerce UK – client priorities, commercial direction
• VP, Commerce Strategy & Consultancy – strategy definition and product development
• Growth (UK & EMEA) – pitch support and execution input
• Wider media teams – cross-channel integration

Skills and Experience

• Senior leader with a track record of scaling commerce or media delivery functions
• Strong expertise in retail media activation and platform execution
• Experience building operating models, standards, and scalable systems

Highly structured, with a focus on execution excellence and consistency

Able to translate strategy into practical, high-performing delivery

Credible in senior client environments, particularly on performance and execution

Success in the role

• A clearly defined and embedded commerce delivery model across the UK
• Consistent, high-quality execution across all clients
• Scalable systems, standards, and capability frameworks
• Strong integration of commerce into wider media execution
• Improved performance, efficiency, and client outcomes

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

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