Lead Narrative Designer (TFT)
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Occupation TypeDesign occupations not elsewhere classified.
Occupation Code Skill LevelMedium Skilled
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£41,700
(£21.38 per hour)
Standard minimum applies
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Description
Description & Requirements
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Battlefield is a storied franchise renowned for uncompromising combat gameplay and all-out warfare, for over two decades. 100 million players and 5 billion hours played later, Battlefield Studios is defining the future of the first-person shooter with the biggest launch in franchise history with Battlefield 6, and a new era beginning with Battlefield REDSEC.
United under the banner of Battlefield Studios, 4 world-class teams across Criterion, DICE, Motive, and Ripple Effect have come together to focus on the future of the franchise, a connected Battlefield universe filled with immersive experiences built on our unique DNA.
Criterion
At Criterion Games we cherish our rich, award-winning, history of crafting quality games with joy and passion. You’ll find us playing, creating, breathing, and talking games. As we look to the future, we're excited to continue innovating and being part of building the future of Battlefield.
We believe that healthy and engaged teams are the key to building great games, so we place enormous value on collaboration, fresh ideas, and diverse perspectives. Criterion is a place where you can unleash your creativity and be part of something extraordinary. Your unique input is welcome here!
We’re all-in on the future and our most ambitious Battlefield yet. Want to be part of something special? Read on.
This is a temporary full-time position for 14 months to cover parental leave.
Role Overview
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Battlefield is a storied franchise renowned for uncompromising combat gameplay and all-out warfare, for over two decades. 100 million players and 5 billion hours played later, Battlefield Studios is defining the future of the first-person shooter with the biggest launch in franchise history with Battlefield 6, and a new era beginning with Battlefield REDSEC.
United under the banner of Battlefield Studios, 4 world-class teams across Criterion, DICE, Motive, and Ripple Effect have come together to focus on the future of the franchise, a connected Battlefield universe filled with immersive experiences built on our unique DNA.
Criterion
At Criterion Games we cherish our rich, award-winning, history of crafting quality games with joy and passion. You’ll find us playing, creating, breathing, and talking games. As we look to the future, we're excited to continue innovating and being part of building the future of Battlefield.
We believe that healthy and engaged teams are the key to building great games, so we place enormous value on collaboration, fresh ideas, and diverse perspectives. Criterion is a place where you can unleash your creativity and be part of something extraordinary. Your unique input is welcome here!
We’re all-in on the future and our most ambitious Battlefield yet. Want to be part of something special? Read on.
This is a temporary full-time position for 14 months to cover parental leave.
Role Overview
We are seeking an experienced Lead Narrative Designer to join the Battlefield team on a fixed-term basis to provide maternity leave cover. In this role, you will partner closely with cross-discipline teams to drive the implementation and delivery of narrative content, ensuring a cohesive, immersive player experience that aligns with Battlefield’s tone, lore, and gameplay pillars.
Key Responsibilities
Narrative Leadership
Define, champion, and uphold the narrative vision, tone, and storytelling goals across the game. Lead and mentor a small team of narrative designers, providing clear direction, feedback, and support to maintain consistency and high-quality standards across all narrative content.
Narrative Systems Design
Design, prototype, and iterate on narrative systems, including dialogue frameworks, branching logic, environmental storytelling, in-world messaging, and interactive narrative moments. Ensure seamless integration of narrative with gameplay systems, UI, and player progression.
Dialogue Implementation
Own the end-to-end implementation of dialogue content within the game engine. This includes structuring conversations, setting up branching flows and conditions, integrating VO assets, and implementing triggers, volumes, and state-driven logic. Collaborate with audio and cinematic teams to ensure performances are correctly hooked up, timed, and contextually responsive to gameplay. Maintain clarity, scalability, and performance of dialogue systems across single-player and multiplayer contexts where applicable.
Cross-Discipline Collaboration
Work closely with level design, gameplay, art, audio, and cinematic teams to embed narrative meaningfully into all aspects of the player experience. Advocate for narrative needs during development and ensure storytelling opportunities are maximised without compromising gameplay.
Documentation & Communication
Key Responsibilities
Narrative Leadership
Define, champion, and uphold the narrative vision, tone, and storytelling goals across the game. Lead and mentor a small team of narrative designers, providing clear direction, feedback, and support to maintain consistency and high-quality standards across all narrative content.
Narrative Systems Design
Design, prototype, and iterate on narrative systems, including dialogue frameworks, branching logic, environmental storytelling, in-world messaging, and interactive narrative moments. Ensure seamless integration of narrative with gameplay systems, UI, and player progression.
Dialogue Implementation
Own the end-to-end implementation of dialogue content within the game engine. This includes structuring conversations, setting up branching flows and conditions, integrating VO assets, and implementing triggers, volumes, and state-driven logic. Collaborate with audio and cinematic teams to ensure performances are correctly hooked up, timed, and contextually responsive to gameplay. Maintain clarity, scalability, and performance of dialogue systems across single-player and multiplayer contexts where applicable.
Cross-Discipline Collaboration
Work closely with level design, gameplay, art, audio, and cinematic teams to embed narrative meaningfully into all aspects of the player experience. Advocate for narrative needs during development and ensure storytelling opportunities are maximised without compromising gameplay.
Documentation & Communication
Create and maintain clear, detailed narrative documentation, including system designs, implementation workflows, VO pipelines, and Confluence pages. Communicate narrative intent effectively across disciplines to ensure alignment and efficient execution.
Iteration & Feedback
Continuously refine narrative content based on playtests, team feedback, and production needs. Conduct regular reviews to ensure narrative cohesion, pacing, and emotional impact throughout development milestones.
Planning & Delivery
Manage narrative priorities and workload, ensuring timely delivery of assets in line with project milestones. Identify risks, dependencies, and opportunities, and communicate progress clearly to project leadership.
Experience & Qualifications
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, compliment
Iteration & Feedback
Continuously refine narrative content based on playtests, team feedback, and production needs. Conduct regular reviews to ensure narrative cohesion, pacing, and emotional impact throughout development milestones.
Planning & Delivery
Manage narrative priorities and workload, ensuring timely delivery of assets in line with project milestones. Identify risks, dependencies, and opportunities, and communicate progress clearly to project leadership.
Experience & Qualifications
- 5+ years of experience in Narrative Design, with at least 1–2 shipped AAA titles in a Senior or Lead capacity (FPS/action experience preferred)
- Strong understanding of interactive storytelling, narrative structure, and character development
- Hands-on experience implementing narrative content in game engines (e.g. Unreal, Unity, Frostbite)
- Familiarity with production tools and pipelines (e.g. Jira, Confluence, Perforce)
- Experience designing and implementing branching dialogue and narrative systems
- Proven leadership and mentorship skills, with the ability to guide and develop others
- Excellent written and verbal communication skills
- Ability to work both independently and collaboratively in a fast-paced, iterative environment
- Passion for military action storytelling and familiarity with the Battlefield franchise
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, compliment
ary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.