Paid Media (PPC) Specialist

8 Million Stories are one of the UK’s fastest growing agencies and boast a client roster that includes BBC World Service, General Mills, Tesco Bank, Visit Britain, Blackcircles.com and Glenfiddich. We are currently seeking a paid media specialist, with a specific focus on e-commerce.

The key elements of the role will include:

• Day-to day communications with clients, suppliers and internal agency teams
• Working within a performance driven environment, focused on hitting client KPIs.
• Development of paid media strategies for client campaigns across a range of brands and international regions
• Oversee and support management of paid media channels
• Management and responsibility of overall budget and revenue tracking of client campaigns
• Keep pace with paid media and wider digital marketing trends and developments
• Contributing to the overall paid media agency strategy with new ideas and opportunities

Qualifications & Skills:

• Proven paid media experience, at least 4 years
• Develop, execute, and manage PPC campaigns across major search engines (e.g., Google Ads, Microsoft Advertising), with a specific focus on product data campaigns such as Pmax.
• Understanding of eCommerce-focused marketplaces (for example, Amazon Advertising).
• Familiarity with product feed management tools and techniques (e.g., Google Merchant Center).
• Previous experience in using tools such as Google Analytics analysing e-commerce data at product level.
• Ability to translate measurement frameworks into conversions and event measurement to development team.
• Deep understanding of the different attribution models between platforms and the impact on client performance
• Deep understanding of how paid media influences other channels
• Ideally experienced within paid social media platforms
• Preferably degree qualified
• Strong multi-tasking and prioritisation skills
• Good communication skills
• Having the ability to under pressure and to deadlines
• Highly proficient in MS Word, PowerPoint and Excel

Benefits

• Negotiable salary based on experience
• Bonus scheme linked to company performance
• Access to Plumm Health platform for mental wellness
• Flexible work from home
• Monthly social activities
• All employees are carbon offset through Ecologi platform
• Casual dress in office

Please note we expect all staff to live within a commutable distance of our Edinburgh office and to work from our HQ at least 2 days per week.