We help the world run better

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

As a First Line Sales Manager, you will be responsible for leading a team of account executives and promoting SAP's products and solutions to customers and prospects within the Discreet manufacturing & business services sectors. These sectors sit within the wider Critical & Services space, consisting of organisations that deliver essential infrastructure, public services and economic resilience. These sectors span 11 diverse industries and are all fundamental to the UK’s economic strength and public safety. You will play a pivotal role in driving revenue management for your sector whilst underpinning the strength of the UK Economy. This includes accurate forecasting, pipeline health, and demand generation strategies to ensure consistent growth and predictable results. You will lead and coach a high-performing team of senior sales professionals, fostering strategic engagements and building trusted relationships with SAP’s top enterprise customers, partners, and internal stakeholders. Your leadership will directly impact revenue attainment, customer success, and long-term business growth.

Key Responsibilities

Team Management: Lead and mentor a team of seasoned salespeople, promoting a collaborative atmosphere that encourages the sharing of insights and best practices. Focus on skill development and strategic planning to enhance team performance;

Strategic Engagements: Develop and execute comprehensive strategic engagement plans. These plans will be based on mid to long-term planning while also capitalizing on short-term opportunities (less than 12 months). Understand customer business goals and develop strategic plans; manage executive relationships; align SAP solutions portfolio to deliver value;

Relationship Management: Build and sustain strong relationships with SAP's most significant enterprise customers, working diligently to understand and influence their business requirements and specifications. Your aim is to become a trusted advisor at the right senior level at the customer which adds value at every interaction;

Opportunity Identification: Spot new opportunities where SAP's integrated solutions can address business needs. Generate demand by aligning SAP's capabilities with customer challenges to drive growth and solution adoption;

Customer Success: Ensure customers effectively adopt SAP solutions and realize the full benefits, thereby enhancing their satisfaction and loyalty;

Business Continuity and Expansion: Focus on the continuity of existing business and strategically expand engagements for named accounts. Seek opportunities for upselling and cross-selling within the customer base and convert them in to our Private and Public cloud portfolio;

Stakeholder Collaboration: Engage with partners and internal stakeholders, aligning efforts to support customer objectives and ensure a seamless experience. Establish executive relationships across industry, community, business groups, and key partners to provide strategic advice and grow business.

Expectations And Tasks

Manage and coach a high caliber sales team;
Define vision and strategy to generate competitive advantage and new revenue streams;
Develop understanding of SAP processes, market trends, and competitive tactics;
Ensure disciplined solution selling with clear business cases and ROI;

Drive team towards market penetration and satisfaction levels;

Manage opportunities and resources, removing obstacles and driving results;

Facilitate growth and development of the sales team, setting objectives and performance standards.

Additional Information: As a people manager, you will support the success of both direct reports and extended team members by identifying development opportunities and providing immediate feedback for improvement.

Work Experience

15+ years in sales of complex business software/IT solutions;
Proven track record in business application software sales;
Experience in team selling environments;
Success in complex, long-cycle sales campaigns and contract negotiations.

Education And Qualifications/Skills And Competencies

Bachelor equivalent;
Demonstrated knowledge of consultative selling methodologies and risk mitigation strategies;
Fluent in English

SAP is looking for a Sales Manager with a deep understanding of the market, a proven track record and a passion for driving customer success and cloud revenue growth. If you thrive in a fast-paced, consultative environment, and are ready to lead a team towards achieving strategic business goals, apply now to join our dynamic sales team

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 451849 | Work Area: Sales | Expected Travel: 0 - 10% | Career Status: Management | Employment Type: Regular Full Time | Additional Locations:

Sales Manager - Critical & Services industries

UK Visa Sponsorship Analytics