Job Title: Social Media and Audience Growth Lead

Salary: £45,500-£51,000 + Benefits

Location: Hybrid, with team collaboration at our Leeds office once a week on average

Join the UK's Premier Parcel & Post Delivery Company

Evri Group is one of the UK's biggest parcel delivery businesses, powered by our two core brands: Evri and Evri Premium (previously known as DHL eCommerce). With 12,000 colleagues, 30,000+ couriers and 8,000 vehicles, we deliver through our fast, flexible network of hubs, depots, delivery units and fulfilment centres.

With over 50 years of experience, we deliver more than 1 billion parcels and 1 billion letters a year, supporting everyone from casual senders to major retailers across the UK and to 200+ global destinations.

Our people are at the heart of everything we do. We're friendly, ambitious and diverse, united by a drive to deliver brilliant service.

About the Role

We're looking for a creative, commercially minded and digitally savvy Social Media and Audience Growth Lead to drive the delivery of our social media strategy across the Evri Group.

This is an exciting opportunity to take ownership of our social presence, content strategy and audience growth plans, helping to shape how one of the UK's best-known delivery brands connects with customers, colleagues and communities online.

Leading on content planning, channel strategy and social listening, you'll play a critical role in driving brand perception, engagement and growth across our digital channels. Working closely with colleagues across Communications, PR, Marketing and Customer Services, you'll ensure our social activity supports wider business objectives while delivering content that resonates with our audiences.

You'll also lead our influencer strategy, oversee paid social activity and use data-driven insights to identify opportunities that enhance sentiment and grow our online communities.

What You Will Do

Lead the delivery of Evri's social media strategy, ensuring alignment with wider business and communications objectives
Develop and maintain an engaging content pipeline designed to drive audience growth, engagement and positive brand sentiment
Oversee content planning, channel management and social media tone of voice across all platforms
Identify the most effective digital channels, content formats and opportunities to maximise reach and impact
Act as a trusted advisor to stakeholders across the business, providing strategic guidance on social media activity and campaign delivery
Lead the development and execution of our influencer strategy, identifying opportunities, managing relationships and delivering measurable results
Develop recommendations for paid social investment that support audience growth and sentiment improvement
Manage agency relationships, ensuring activity is aligned to organisational goals and delivers value for investment
Utilise social listening and monitoring tools to identify trends, opportunities and potential reputational risks
Work closely with Customer Services teams to support community management and embed our social tone of voice strategy
Support and participate in content creation activities, including filming, editing and producing content for social channels
Track, analyse and report on channel performance, audience growth and content effectiveness, driving continuous improvement
Champion new technologies, emerging trends and innovative content formats to keep our social channels relevant and engaging
Travel to other sites to support key business moments and events

What We Are Looking For

Degree qualified in Communications, Marketing, PR or a related discipline
CIPR membership or professional development in communications would be advantageous

Proven experience in social media, corporate communications, PR or a related field

Strong track record of creating engaging social content and delivering audience growth strategies

Experience working with influencers, talent or media partners

Strong understanding of social media platforms, audience behaviours and emerging digital trends

Experience managing agencies, external suppliers and campaign budgets

Knowledge of social listening, performance analysis and communications measurement

Strong copywriting, editing and storytelling skills

Experience creating, filming and editing content for social media platforms

Proficiency with Canva and content creation tools, with experience using AI solutions such as Copilot to enhance content development

Understanding of paid social media strategy and campaign management

Strong commercial awareness and a results-driven mindset

Excellent stakeholder management skills with the ability to influence and challenge confidently

Highly organised, adaptable and able to manage multiple priorities at pace

Passion for creating accessible, engaging and audience-focused content

Full driving licence and access to a vehicle would be beneficial to support content creation across the network

What We Can Offer You

Hybrid working with flexibility between home and our Morley office
The opportunity to shape and grow the social presence of one of the UK's leading delivery businesses
Ownership of high-profile social media campaigns and audience growth initiatives
Exposure to senior stakeholders across the organisation
A collaborative and creative Communications and Brand team environment
Career development opportunities within a fast-growing and ambitious business
Competitive salary, benefits and wellbeing support
The chance to make a genuine impact on brand perception and customer engagement

We Are Evri — Where Everyone Is Welcome

We're committed to building an inclusive, diverse workplace where everyone can thrive. We celebrate individuality, encourage creativity and support people to be their authentic selves.

We're excited for the future and the opportunities ahead. If you're passionate about social media, audience engagement and creating content that makes an impact, we'd love to hear from you.

Social Media & Audience Growth Lead

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