Team Lead, Field Marketing – DACH (m/w/d)

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent: Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AI-powered collaboration, we’d love to meet you.

The Role

As Team Lead, Field Marketing – DACH

You’ll act as the key marketing partner to DACH Sales, owning the local channel mix and performance, while collaborating with European leadership on strategy and investment.

This role suits a hands-on B2B marketer who can execute end-to-end programs, localise global campaigns, and deliver measurable impact.

• Execute integrated campaigns
• Localise and deliver global and regional campaigns for DACH
• Own the channel mix across events, webinars, digital, content, and partners
• Drive pipeline performance
• Deliver against MQL, SQL, and pipeline targets
• Track performance and optimise using data and insights
• Lead events and experiences
• Execute Tier 1 events (e.g. Cvent Accelerate) and local programmes
• Manage webinars, demos, and networking events aligned to revenue goals
• Own digital and content in German
• Manage and optimise the DE website
• Create and localise high-performing German-language content
• Build partner marketing
• Develop media and partner relationships to expand reach and demand
• Execute co-marketing campaigns and track performance
• Partner with Sales and CS
• Act as the day-to-day marketing contact for DACH Sales, SDRs, and CS
• Support account-based initiatives and lead follow-up
• Embed insight, data, and AI
• Use customer stories and data to strengthen campaigns
• Integrate AI tools into content, optimisation, and execution

• Experience

• Demonstrable background in B2B marketing (ideally SaaS/tech)
• Proven success driving MQLs, SQLs, and pipeline

• Native-level German and strong English
• Experience localising campaigns and managing German-language content

• Strong digital and content marketing capabilities
• Data-driven mindset with understanding of funnel metrics

• Experience working closely with Sales and cross-functional teams
• Ability to manage multiple stakeholders and programs end-to-end

• Proactive, organised, and execution-focused
• Comfortable with AI tools and continuous experimentation

Location

• Based in Germany (or London)
• Willing to travel across the DACH region for events and partner activities

• Execute integrated campaigns
• Localise and deliver global and regional campaigns for DACH
• Own the channel mix across events, webinars, digital, content, and partners
• Drive pipeline performance
• Deliver against MQL, SQL, and pipeline targets
• Track performance and optimise using data and insights
• Lead events and experiences
• Execute Tier 1 events (e.g. Cvent Accelerate) and local programmes
• Manage webinars, demos, and networking events aligned to revenue goals
• Own digital and content in German
• Manage and optimise the DE website
• Create and localise high-performing German-language content
• Build partner marketing
• Develop media and partner relationships to expand reach and demand
• Execute co-marketing campaigns and track performance
• Partner with Sales and CS

• Act as the day-to-day marketing contact for DACH Sales, SDRs, and CS
• Support account-based initiatives and lead follow-up

• Use customer stories and data to strengthen campaigns
• Integrate AI tools into content, optimisation, and execution

• Experience
• Demonstrable background in B2B marketing (ideally SaaS/tech)
• Proven success driving MQLs, SQLs, and pipeline
• Market & language
• Native-level German and strong English
• Experience localising campaigns and managing German-language content
• Skills
• Strong digital and content marketing capabilities
• Data-driven mindset with understanding of funnel metrics
• Collaboration
• Experience working closely with Sales and cross-functional teams
• Ability to manage multiple stakeholders and programs end-to-end
• Mindset
• Proactive, organised, and execution-focused
• Comfortable with AI tools and continuous experimentation

Location

• Based in Germany (or London)
• Willing to travel across the DACH region for events and partner activities